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About the Role
As a Marketing Analytics Manager, you will collaborate with marketing leaders to improve data-driven decision-making, focusing on customer acquisition, retention, and revenue optimization. You will be the organizational owner of marketing measurement, acting as a liaison between marketing data and leadership, and developing global workflows to enhance efficiency and results.
Responsibilities
- Lead marketing measurement and translate insights into actionable recommendations.
- Manage and report on key marketing metrics across the marketing funnel.
- Analyze relationships between marketing efforts and business outcomes.
- Manage ad hoc marketing analytics requests from end-to-end.
- Develop dashboards and other data-oriented deliverables for marketing teams and senior leaders.
- Support testing and ensure learnings are shared across teams.
- Serve as the connective layer across analytics platforms and tools, ensuring data accuracy, consistency, and comparability.
- Monitor and maintain data quality within marketing databases and dashboarding systems.
- Assist with the implementation and governance of tracking infrastructure (UTMs, tags, pixels) for accurate data capture.
Requirements
- Bachelor's degree
- 3+ years of experience in a marketing analytics or data analytics role
- Track record of driving measurable success through data analysis, optimization, and performance improvement
- Ability to create compelling presentations and dashboards based on data
- Experience establishing and maintaining relationships with individuals at all levels of the organization
- Motivated, detail-oriented, self-driven with an objective lens on pulling insights from data
- Comfortable with advanced statistical analysis and machine learning
- Proficient in marketing analytics methodologies and measurement
- Familiarity with ad platforms and marketing KPIs
- Proficient in SQL for querying and manipulating large datasets
- Experience with Python or R for statistical analysis and automation is a plus
- Sit for prolonged periods of time
- Utilize wrist and hands for a prolonged period of time
- Walk short distances
- Stand for short periods
- Speaking and conversing with others
- Lift up to 25lbs without assistance up to chest height
Skills
- Advanced statistical analysis
- Machine learning
- Marketing analytics methodologies
- Measurement
- Ad platforms
- Marketing KPIs
- SQL
- Python
- R
- Hubspot
- Salesforce
- Tableau
- Looker
- Power BI
- Google Analytics
- Segment
- Databricks
- GCP
- Google Tag Manager
- Github
- Vertex AI
- BigQuery
- Attribution models
- Marketing mix models
- Experimentation
- Incrementality testing
Location
- Remote
Work Type
- Hybrid
- Remote
- Occasional travel
Experience Level
- 3+ years of experience
- 5+ years of experience preferred
Education Level
- Bachelor's degree
Benefits
- Flex Time Off policy
- 12 paid holidays
- 401k employer matching program
- Annual merit reviews
- Company events
- Attractive office space with free drinks and snacks
- Weekly catered lunches
- Medical, dental, and vision plans
- Fitness center in the office
- Employee Assistance Program (up to 8 free mental health sessions)
- Gym discounts
- Education reimbursement
- Employee Referral Program
About the Company
- Auctane is united by a passion to help businesses deliver, enabling them to meet ever-changing industry requirements and customer expectations.
- Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items worth over $200 billion globally.
- The Auctane family includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink.
- Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
- Our values are: Win as One, Delight Customers, Deliver Great Outcomes.
Equal Opportunity
- Equal Opportunity Employer/Veterans/Disabled