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About the Role
The Global Demand and Field Marketing team builds integrated marketing programs that connect brand to demand across sales-led and self-serve customer journeys. In this role, you will collaborate with Integrated Marketing leads and regional demand generation teams, focusing on leading cross-product campaigns and owning Stripe’s global online events program.
Responsibilities
- Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand.
- Partner with product- and segment-aligned Integrated Marketing leads and regional marketing teams to ensure horizontal campaigns are cohesive, complementary, and aligned with the end-to-end customer journey.
- Bring together partners across Product, Segment Marketing, Regional Marketing, Events, Sales Development, Sales, and Sales Operations to align priorities, execute integrated programs, and contribute to pipeline growth.
- Personally drive programs from brief development and stakeholder alignment through execution, measurement, and optimization.
- Evolve Stripe’s global online events strategy into a scalable, programmatic engine that supports priorities across products, segments, industries, and regions.
- Manage and support a small team, providing clear priorities, coaching, and feedback.
- Identify and test innovative ways to reach and engage Stripe’s audiences.
Requirements
- 8+ years of experience building and running demand generation programs at scale.
- Demonstrated experience developing multi-channel demand generation strategies and leading integrated activations across channels.
- Experience defining, managing, and using marketing performance metrics to evaluate and improve programs.
- Strong organizational and project management skills, with the ability to lead multiple complex programs simultaneously.
- Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams.
- Ability to navigate ambiguity, adapt to changing priorities, and maintain positive momentum while bringing structure and clarity to complex initiatives.
Skills
- Demand generation
- Growth marketing
- Integrated marketing
- Regional marketing
- Multi-channel demand generation strategies
- Integrated activations
- Paid media
- Content
- Events
- Webinars
- Marketing performance metrics
- Organizational skills
- Project management
- Stakeholder alignment
- Program execution
- Measurement
- Optimization
- AI
- AI-native tools
- LLM
- Agentic capabilities
- Repeatability
- Simplicity
- Efficiency
- Event marketing
- Field marketing
- Payments marketing
- Financial technology marketing
- Fintech product marketing
- Strategy consulting
- Paid media strategy
Experience Level
- 8+ years of experience
About the Company
- Stripe is a financial infrastructure platform for businesses.
- Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
- Our mission is to increase the GDP of the internet.