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About the Role
Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators. Drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives, bridging strategy and execution to translate lifecycle objectives into high-performing campaigns and owned programs.
Responsibilities
- Manage a team of lifecycle marketing professionals, providing coaching, feedback, and development guidance.
- Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives).
- Build and maintain adaptive customer journeys using marketing automation and orchestration tools.
- Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics.
- Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams.
- Execute real-time segmentation and personalization strategies, ensuring audience accuracy and messaging relevance.
- Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies product-led experiences.
- Monitor campaign performance daily, identify optimization opportunities, and implement improvements.
- Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics.
- Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies.
- Provide weekly performance updates and insights to leadership, flagging risks and escalating issues.
Requirements
- 5-7 years in lifecycle, email, retention, or engagement marketing.
- 1-2 years in a people management role.
- Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines.
- Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards.
- Experience building and optimizing customer journeys and behavioral triggers.
- Strong project management skills and attention to detail.
- Ability to mentor junior marketers and model strong execution standards.
- Understanding of customer psychology, behavioral analytics, and engagement best practices.
Location
- AMS - North America and Canada
Work Type
- Flexible or Remote
- Regular
Experience Level
- 5-7 years in lifecycle, email, retention, or engagement marketing
- 1-2 years in a people management role
Salary/Compensations
- $155,400 - $272,000
Benefits
- Equity (when applicable)
- Variable/incentive compensation
- Health plans, including flexible spending accounts
- 401(k) Plan with company match
- ESPP
- Matching donations
- Flexible time away plan
- Family leave programs
About the Company
- ServiceNow is the AI control tower for business reinvention.
- Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better.
- We're building an AI-native culture where technology and talent are unstoppable together.
Equal Opportunity
- ServiceNow is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
- In addition, all qualified applicants with arrest and conviction records will be considered for employment in accordance with legal requirements.