Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Graphic Designer role.
Rezi rewrites your resume against Serhant's job description. Free.
Tailor your resume to this Graphic Designer role.
Rezi rewrites your resume against Serhant's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Graphic Designer posting at Serhant — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Graphic Designer posting at Serhant — free, in seconds.
About the Role
SERHANT. ID Lab is seeking a designer to establish building identities from inception and present them to developers. This role involves creating luxury brand identities that influence purchasing decisions over a two- to three-year sales cycle, requiring a refined aesthetic, strong storytelling through design, client-facing confidence, and technical versatility across print, environmental, and digital mediums. The position operates within a systemized production model, utilizing templated assets, brand kits, and AI tools to optimize efficiency and focus on creative strategy and execution.
Responsibilities
- Develop full brand identities for new developments, including naming support, logo systems, typography, color palettes, and brand guidelines.
- Translate developer vision, architecture, and neighborhood context into compelling buyer narratives, ensuring consistency across all marketing materials from pitch decks to websites.
- Present concepts directly to developers, sponsors, and internal stakeholders, articulating creative rationale, defending design choices, and iterating based on feedback.
- Design comprehensive new development collateral suites, including pitch materials, brochures, floor plans, e-blasts, social graphics, signage, and presentation decks.
- Create print and web-ready floor plan presentations.
- Design new development websites in Figma and manage handoffs to web partners, ensuring brand fidelity in final builds.
- Utilize AI tools to enhance concepting, iteration, and production processes.
- Contribute to and improve ID Lab’s templates, brand kits, and asset libraries to streamline project workflows.
- Maintain brand consistency across concurrent projects while ensuring each building has a unique identity.
- Collaborate with project management, agents, and third-party vendors such as printers, fabricators, photographers, and web developers.
- Support team objectives by completing tasks and meeting deadlines.
- Stay informed about luxury, hospitality, fashion, and architectural design trends outside of real estate.
Requirements
- Bachelor’s degree in graphic design, communication design, or a related field.
- 4–6 years of experience in brand identity and marketing, with significant work in a luxury category (e.g., real estate, hospitality, fashion, spirits, automotive).
- Demonstrated experience in real estate marketing, specifically new development or luxury residential, evident in portfolio.
- Portfolio showcasing complete identity systems, not just individual assets, with editorial-quality print work.
- Direct client-facing experience presenting creative work.
- Proficiency in print production, including prepress, stock, finishes, binding, and large-format specifications.
- Proven ability to integrate AI tools into the creative process.
- Availability for occasional travel to new development sites within New York City.
- Proficiency in Adobe InDesign, Illustrator, Photoshop, and Acrobat.
- Experience with Figma for website design and developer handoffs.
- Familiarity with website builders (e.g., Squarespace, Webflow).
- Experience with project management software (e.g., ClickUp).
- Experience with email marketing platforms (e.g., Mailchimp).
Skills
- Excellent verbal and written communication skills.
- Composure when presenting work to clients.
- Keen eye for design, visual composition, and luxury detail.
- Ability to articulate design rationale persuasively.
- Effective time management and ability to manage concurrent projects at speed without compromising craft.
- Meticulous attention to detail for print, fabrication, and environmental graphics.
- Discipline in process, file management, and handoffs.
- Comfort in an entrepreneurial, building environment.
- Ability to give and receive constructive criticism.
Location
- New York City, NY area (hybrid eligible)
- United States
Work Type
- Hybrid
Experience Level
- 4-6 years
Education Level
- Bachelor's degree in graphic design, communication design, or related field
Salary/Compensations
- $80,000.00 - $85,000.00 USD
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Paid time off
- Paid holidays
- Retirement benefits
- Other company-sponsored benefits
About the Company
- SERHANT. is the world's most followed real estate brand, focused on future marketplace needs and delivering results for buyers, sellers, and developers.
- The company innovates the traditional brokerage model through media and content creation, utilizing an in-house film studio and amplification platform.
- SERHANT. ID Lab is the internal creative agency responsible for all marketing efforts, supporting agents, listings, new developments, and brand campaigns.
- ID Lab is a collaborative, fast-paced team of designers, marketers, and brand strategists dedicated to creating standout marketing for SERHANT.
Equal Opportunity
- SERHANT. is committed to providing a workplace free from discrimination or harassment.
- The company fosters an inclusive environment where everyone feels respected and has the opportunity to thrive.
- Hiring, compensation, training, performance evaluation, and termination decisions are made fairly.
- Equal employment opportunities are provided to all qualified candidates and staff.
- SERHANT. actively examines unconscious biases to create an inclusive environment for all employees and candidates.