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About the Role
The Communications Manager will tell the Turo story in Canada, highlighting how Turo is reinventing car rental to unlock independence for all. This role involves working with media, managing inquiries, creating comms plans, and tracking Turo and competitors in the news.
Responsibilities
- Provide support for Canada communications priorities, including creating integrated communications plans, leading seasonal press outreach, owning PR and social tracking, and drafting campaign key messages.
- Establish and strengthen relationships with key traditional and new media reporters and influencers across Canada.
- Manage reactive press requests and use data and industry research to create stories that build positive sentiment around Turo’s community and brand.
- Draft strategy and press statements for policy and trust & safety issues.
- Proactively find newsworthy stories in our host & guest community and engage with our community on media opportunities.
- Surface relevant trends and propose creative campaigns that insert Turo in the cultural conversation and drive ROI across PR and Social.
- Secure brand features around product innovation, thought leadership, and company performance.
- Vet and manage strategic partnerships that amplify Turo’s mission, target our core audience, and increase brand awareness while presenting a strong ROI.
- Liaise with key stakeholders across Marketing, Legal, Host Success, Claims, T&S, Ops, Product, GR, and BD.
Requirements
- Exceptional verbal and written communication skills.
- Ability to function well in a high-paced and at times stressful environment.
- Exceptional media relations skills with a strong roster of traditional and new media contacts and an ability to identify compelling stories.
- Ability to plan and execute a proactive press project such as a data-driven pitch or campaign.
- Calm and effective in crisis situations, with the ability to adapt plans quickly.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Excellent interpersonal skills.
- Strong analytical and problem-solving skills.
- Ability to prioritize tasks and delegate them when appropriate.
- Proficient with Microsoft Office Suite, Meltwater, Cision, or related software.
- Five+ years of agency or in-house experience handling PR and social media/influencer relations.
- Previous experience in the auto, marketplace, or travel industry preferred.
Skills
- Media relations
- PR
- Social media
- Influencer relations
- Communications planning
- Crisis communications
- Data analysis
- Microsoft Office Suite
- Meltwater
- Cision
Location
- Canada
- Toronto
Work Type
- Hybrid
- In-office (3 days per week)
Experience Level
- Five+ years of agency or in-house experience handling PR and social media/influencer relations.
Education Level
- Bachelor’s Degree in Marketing, Journalism, Communications or related work experience.
Salary/Compensations
- $86,000-$107,000 CAD annually
Benefits
- Competitive salary, equity, benefits, and perks for all full-time employees
- Employer-paid medical, dental, and vision insurance
- Retirement employer match
- Learning & Development stipend
- Turo host matching program
- Turo travel credit
- Cell phone and internet stipend
- Paid time off
- Paid holidays, volunteer time off, and parental leave
- In-office lunch, office snacks, and fun activities for in-office employees
About the Company
- Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France.
- Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.
- Read more about the Turo culture according to Turo CEO, Andre Haddad.
Equal Opportunity
- Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.
- Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.
- We welcome people of different backgrounds, experiences, abilities and perspectives.
- Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
- We welcome candidates with physical, mental, and/or neurological disabilities.
- If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.