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About the Role

We are seeking a highly strategic and execution-focused Director, Social Strategy & Organic Growth - Skin Care to orchestrate brand talkability and sustainable organic relevance growth for our leading Skin Care portfolio. In this pivotal role, you will define the strategy, lead the planning, and oversee the execution, learning, and optimization of social-first ideas, innovative content, and high-impact partnerships.

Responsibilities

Develop and lead the overarching strategy for driving organic brand conversation, share of voice, and community engagement across relevant social platforms.
Design and implement repeatable "social flywheel" systems and frameworks that transform content, community, employees, and consumers into powerful brand advocates.
Own the editorial vision and content framework for Skin Care, guiding the creation of compelling brand-led and creator-generated content optimized for social platforms.
Leverage cutting-edge AI tools and emerging technologies to accelerate content ideation, creation, repurposing, and testing.
Identify, onboard, and manage strategic influencer, creator, and ambassador programs that authentically amplify Skin Care brand messaging.
Foster meaningful engagement and community participation, developing systems that convert followers into active brand advocates.
Conceptualize and execute social strategies that seamlessly integrate with experiential activations, maximizing their talkability and digital footprint.
Partner closely with Brand Marketing and Sales teams to amplify Skin Care brand presence around key retailer tentpoles and promotional events.
Define and track key performance indicators (KPIs) such as organic reach, engagement rate, audience growth, brand sentiment, referral traffic, and contribution to marketing-qualified leads/sales pipeline.
Establish an experimentation roadmap for content formats, posting strategies, AI workflows, and engagement tactics.
Collaborate extensively with Brand Marketing, Media, Communications, Product Development, and Sales teams to ensure integrated campaigns and amplified messaging.
Present insights, strategies, and recommendations to senior leadership, acting as a thought leader in social media, organic growth, and the evolving beauty landscape.

Requirements

Bachelor's degree or higher.
7-10+ years of progressive experience in social media marketing, content strategy, growth marketing, or community leadership, with significant experience in the Beauty, Personal Care, or Consumer Goods sector, ideally Skin Care.
Proven track record of significantly growing organic audiences, engagement, and brand talkability across diverse social platforms for major brands.
Hands-on experience in the orchestration between different aspects of the social flywheel (branded assets, influencer, social media, experiential).
Demonstrated experience in building and scaling creator, influencer, and/or employee advocacy programs within the beauty industry.
Deep understanding of social platform algorithms, content distribution best practices, and emerging social trends relevant to Skin Care consumers.
Exceptional strategic thinking, complex project management, and execution capabilities.
Outstanding written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively to diverse stakeholders, including executive leadership.
Strong collaboration and influencing skills, with the ability to navigate organizational structures and foster partnerships.
Experience with integrated marketing campaigns involving large-scale experiential activations and complex retailer partnerships.
Experience leveraging AI tools and advanced analytics platforms to inform strategy and optimize performance.
In-depth familiarity with the creator economy and modern creator business models within the beauty space.
Passion for consumer insights and the ability to translate them into highly effective, culturally relevant social strategies for Skin Care.
Strong personal brand or demonstrable track record of thought leadership in social media/beauty marketing.

Skills

Social Media Marketing
Content Strategy
Growth Marketing
Community Leadership
Social Platform Algorithms
Content Distribution
AI Tools
Analytics Platforms
Creator Economy
Consumer Insights
Strategic Thinking
Project Management
Communication Skills
Collaboration
Influencing Skills

Location

CINCINNATI GENERAL OFFICES

Work Type

Full time

Experience Level

Experienced Professionals
7-10+ years

Education Level

Bachelor's degree or higher

Salary/Compensations

$144,000.00 - $219,000.00 / year

Benefits

Competitive Compensation & Benefits
Total rewards at P&G include salary + bonus (if applicable) + benefits.

About the Company

At P&G, we are innovators, leaders, and brand builders. Our iconic Skin Care brands are trusted in millions of homes worldwide. We are committed to delighting consumers through superior product experiences and compelling storytelling, building brands that improve everyday life. We believe in the power of authentic conversation, deep connection, and vibrant community to foster enduring brand love. When you join P&G, you make an impact from day one, fostering a culture of ownership, collaboration, and continuous learning.

Equal Opportunity

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Procter & Gamble participates in E-Verify.
Qualified individuals will not be disadvantaged based on being unemployed.
P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.