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About the Role
The Head of Marketing is responsible for the day-to-day marketing activities and long-term marketing strategy of the organization, developing and executing strategic marketing plans for brand recognition.
Responsibilities
- Managing all marketing activities and the marketing department.
- Developing the marketing strategy in line with company objectives.
- Coordinating marketing campaigns.
- Overseeing the marketing budget.
- Creating and publishing marketing material.
- Planning and implementing promotional marketing campaigns.
- Managing and improving referral generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity.
- Preparing online and print marketing campaigns.
- Monitoring and reporting on the effectiveness of marketing communications.
- Creating a wide range of marketing materials.
- Working closely with design agencies and assisting with marketing launches.
- Maintaining effective internal communications regarding marketing objectives.
- Analyzing potential strategic partner relationships.
- Participating in meetings and committees.
- Managing and leading social media, public relations efforts, and online presence.
- Reviewing current marketing trends to determine effectiveness of strategies.
- Understanding and monitoring key performance metrics and tracking tools for market research, forecasts, analyses, results, and trends to translate results into actionable insights.
- Performing additional duties as assigned.
- Supporting the mission, vision, and goals of Avem Health Partners and serving as a role model.
- Exhibiting positive customer service behavior.
- Demonstrating a courteous and respectful attitude.
- Communicating accurately and appropriately.
- Handling difficult situations discreetly and professionally.
- Holding oneself accountable for professional practice.
- Participating in performance improvement activities.
- Demonstrating knowledge of unit goals and participating in committees and projects.
- Staying current with literature regarding changing practices and best practices.
- Seeking out educational and professional opportunities for personal learning and growth.
- Meeting mandatory education requirements.
- Acting as a preceptor as requested.
- Demonstrating excellent work attendance.
- Actively participating in meetings and training sessions.
- Adhering to the Avem Health Partners Code of Conduct and Standards of Behavior.
- Complying with established policies, procedures, and health and safety requirements.
Requirements
- Strong creative outlook.
- Understanding of public relations.
- Advanced communication skills.
- Advanced skills with social media and online presence.
- Valid driver’s license.
- Three (3) to five (5) years’ experience in marketing campaign, marketing strategy, and marketing planning.
- Successful track record in a senior marketing role.
- Strong customer service skills.
- Interpersonal skills to include the ability to form constructive and effective relationships.
- Attentive and active listening skills.
- Effective verbal and written communication skills.
- Strong presentation skills with ability to adjust accordingly for a variety of audiences.
- Analytical/methodical reasoning ability with the ability to objectively evaluate risks/benefits and conclude appropriate action.
- Strategic problem-solving ability with the ability to adapt to change and/or uncertainty.
- Intellectual ability to handle concepts and complexity.
- Ability to perform each essential job duty satisfactorily.
- Visual and auditory abilities must be intact.
- Ability to travel to remote hospitals across a region.
Skills
- Marketing campaign management
- Marketing strategy development
- Marketing planning
- Public relations
- Social media management
- Online presence management
- Customer service
- Interpersonal skills
- Active listening
- Verbal communication
- Written communication
- Presentation skills
- Analytical reasoning
- Strategic problem-solving
- Adaptability
Location
- TX Remote (Dallas) - Dallas, TX
Work Type
- Full Time
- Remote
- Occasional Travel
Experience Level
- Senior
- Three (3) to five (5) years
Education Level
- Bachelor’s degree in business, marketing, communications or related field preferred
- 4 Year Degree
About the Company
- Avem Health Partners