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About the Role
Airwallex is seeking a growth marketer to drive top-of-funnel lead generation and engage prospects through lifecycle marketing. This role offers the opportunity to build essential marketing machinery from scratch, including attribution, landing pages, and paid campaigns, with direct collaboration with senior leadership.
Responsibilities
- Own paid acquisition, including agency management, budget pacing, channel mix, creative testing, and reporting.
- Build the measurement infrastructure, including pixels, UTM conventions, event tracking, and attribution.
- Develop and optimize landing pages, owning the funnel from click to signup.
- Manage lifecycle marketing programs, including onboarding, nurture, and re-engagement sequences.
- Grow owned distribution channels, such as newsletter lists.
- Oversee technical SEO and organic social publishing.
- Provide clear weekly reports on marketing performance and planned adjustments.
Requirements
- 3+ years in growth, performance marketing, demand generation, or a similar hands-on role.
- Proven experience building, funding, and optimizing paid campaigns.
- Proficiency with tag managers, UTM conventions, analytics tools, and CMS or landing page builders (e.g., Webflow, Hubspot).
- Strong analytical skills with the ability to interpret data and communicate findings clearly.
- Ability to move fast and launch scrappy solutions.
- Experience marketing to founders or early-stage startups is preferred.
- Experience at an early-stage startup (pre-seed/seed/series A) is preferred.
- Experience building lifecycle programs from inception is preferred.
- Aggressive use of AI tools for faster execution is preferred.
- Experience managing an agency or external vendor is preferred.
Skills
- Paid acquisition
- Agency management
- Budget pacing
- Channel mix
- Creative testing
- Reporting
- Measurement infrastructure
- Pixels
- UTM conventions
- Event tracking
- Attribution
- Landing page development
- Conversion rate optimization
- Lifecycle marketing
- Onboarding
- Nurture programs
- Re-engagement programs
- Owned channel growth
- Technical SEO
- Organic social publishing
- Webflow
- Hubspot
- AI tools
Location
- San Francisco
Work Type
- Full-time
Experience Level
- 3+ years
About the Company
- Airwallex is a unified payments and financial platform for global businesses, empowering over 250,000 businesses with integrated solutions for payments, spend management, treasury, and embedded finance.
- Founded in Melbourne, Airwallex has over 2,300 employees across 27 global offices.
- The company is valued at US$11 billion and backed by prominent investors.
- Airwallex hires builders with founder-like energy, seeking impact, accelerated learning, and ownership.
- The T:0 team's mission is to make finance run itself by creating autonomous accounting infrastructure.
Equal Opportunity
- Airwallex is an equal opportunity employer that values diversity.
- Hiring decisions are based on merit, qualifications, competence, and talent, without regard to protected characteristics.
- Accommodations are available for individuals with disabilities or special needs.