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About the Role

Employee Communications is essential for building a connected, informed, and engaged global workforce. This role owns Equinix's internal content and channel ecosystem, defining channel strategy, establishing a scalable content engine, and managing employee-facing channels like broadcast email, the corporate intranet, digital signage, and Viva Engage. The position also oversees the internal brand and tone of voice, ensuring consistency across all content.

Responsibilities

Develop and own a multi-channel strategy tailored to the right message, moment, and audience for a global, hybrid workforce.
Evaluate and implement AI-enabled content and channel tools to enhance production speed and personalization.
Set the roadmap for Equinix's internal channel ecosystem, including future investments, consolidation, or retirement of channels.
Define channel governance, including publication permissions, approval workflows, and standards for cadence and volume to prevent message fatigue.
Utilize channel performance data and employee feedback for continuous strategy refinement.
Design the operating model for Equinix's internal content engine, incorporating AI agents for content discovery, defining intake, prioritization, production standards, and accountability.
Own the annual and quarterly content plan, translating company strategy and executive priorities into themes and campaigns.
Partner with business, HR, and executive stakeholders to shape priorities into compelling employee-facing content and manage competing demands.
Oversee the content production resourcing model, including team capacity, agency/freelance support, budget, and tooling, making trade-off decisions when demand exceeds capacity.
Set editorial, creative, and accessibility quality standards, and review the engine's output against them.
Lead content and channel delivery for critical moments personally and serve as channel owner during major events like reorganizations or leadership changes.
Own end-to-end management of broadcast email (Poppulo), including platform administration, send strategy, segmentation, and performance reporting.
Own the intranet (Hub) as a channel, including information architecture, homepage strategy, content standards, and platform roadmap.
Partner with other teams to review digital signage network strategy, including screen placement, platform selection, and operational standards.
Own the strategy and day-to-day management of Viva Engage, including community structure, moderation, and driving employee participation.
Collaborate with cross-functional teams to leverage AI for transforming the employee communications experience.
Manage vendor relationships, contracts, and budgets for channel platforms, staying updated on new features and best practices.
Own the internal brand, including visual identity, templates, and design standards for all employee-facing content and channels.
Define and maintain Equinix's internal tone of voice, ensuring consistency across all channels and contributors.
Develop and disseminate brand and voice guidelines, training content owners across the business.
Act as the final quality check for major internal campaigns to ensure brand and voice consistency at scale.
Set accessibility and localization standards for content to serve a global, multilingual workforce.
Define channel and content KPIs (reach, opens, click-through, engagement, sentiment) and report regularly to leadership.
Partner with HR and People Analytics on pulse surveys and channel-specific feedback to align employee feedback with content production.
Lead, coach, and develop the Manager, Content & Channels, setting clear priorities, standards, and growth paths.
Own team design, capability, and capacity, defining needed roles, hiring, and building skills in writing, video, design, and channel management.
Set and review performance objectives, manage performance issues, and create development opportunities for the creative team.
Build and manage a network of regional and functional communications contributors for local content creation within brand and voice guardrails.
Foster a team culture balancing high creative standards with operational discipline, reliability, and team wellbeing during peak demand.

Requirements

7–10 years of communications experience, including internal/employee communications, content strategy, or channel management.
Experience managing broadcast email platforms (Poppulo or similar), intranets, and enterprise social/collaboration tools (Viva Engage or similar).
Knowledge and experience of integrating AI into a content and channels approach.
Proven experience building or scaling a content function, with strong editorial judgment and an eye for visual quality.
People management experience, including managing a manager and leading a team indirectly, with a track record of developing others.
Experience owning team capacity, budget, and vendor or agency relationships.
Strong grasp of internal brand and tone of voice, with the ability to build and enforce guidelines across a large organization.
Data-informed approach to channel and content decisions, comfortable working with engagement metrics and reporting to a senior audience.
Excellent written and verbal communication skills with exceptional attention to detail.
A strategic mindset paired with a bias for action — equally comfortable setting a roadmap and getting hands-on with execution.

Skills

Internal communications
Content strategy
Channel management
Broadcast email platforms (Poppulo or similar)
Intranets
Enterprise social/collaboration tools (Viva Engage or similar)
AI integration in content and channels
Content function scaling
Editorial judgment
Visual quality assessment
People management
Team leadership
Budget management
Vendor/agency relationship management
Internal brand management
Tone of voice development and enforcement
Data analysis
Reporting
Written communication
Verbal communication
Attention to detail
Strategic thinking
Execution

Location

United States - Dallas Infomart Office DAI
Canada - Toronto Office TRO

Work Type

Full-time

Experience Level

Senior Manager

Salary/Compensations

United States - Dallas Infomart Office DAI : 136,000 - 204,000 USD / Annual
Canada - Toronto Office TRO : 131,000 - 181,000 CAD / Annual

Benefits

Employee Assistance Program
Insurance (health, life, disability, voluntary)
Retirement plan contributions
Paid Time Off (PTO) and Paid Holidays
Healthcare coverage (complementary to provincial)
Defined Contribution Pension Plan (DCPP)
Group Retirement Savings Plan (RRSP)
Tax-Free Savings Plan (TSFA)
Vacation and personal time

About the Company

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable innovations that enrich work, life and planet.
A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.
A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact.
Employees work across teams, influence key decisions, and help shape the path forward.
Employees find belonging, purpose, and a team that welcomes them.

Equal Opportunity

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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This posting is a new position within our organization.