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About the Role
The Health Practice Lead will be responsible for building and scaling dentsu’s health and wellness practice by expanding integrated marketing and media capabilities, strengthening cross-agency collaboration, and accelerating growth with existing and prospective clients. This leader will connect dentsu’s capabilities to create modern, compliant, audience-first solutions that drive measurable business impact for clients. The role will be the singular point of entry and accountability for Health specific growth opportunities within the Americas region.
Responsibilities
- Define and lead the growth strategy for dentsu’s Health practice, with clear revenue, pipeline, client retention, and new business goals.
- Identify and pursue new client opportunities across health, wellness, pharmaceutical, life sciences, consumer health, fitness, nutrition, retail health, and technology-enabled healthcare.
- Partner with dentsu practice and brand leaders, client leads, and growth teams to convert market opportunities into differentiated proposals, pitches, partnerships, and scopes of work.
- Develop a strong external market presence for dentsu in the health and wellness sector through thought leadership, events, client forums, industry partnerships, and executive-level relationship building.
- Build and scale health-specific marketing and media offerings that draw on dentsu’s strengths in media planning and buying, performance marketing, creative, social, influencer, CRM, commerce, data, analytics, technology, and customer experience.
- Translate category needs into practical service offerings, playbooks, productized solutions, and go-to-market platforms that help clients modernize brand building, acquisition, engagement, loyalty, and measurement.
- Ensure dentsu’s health work balances creativity, compliance, performance, empathy, and evidence-based decision-making.
- Collaborate with specialist leaders across dentsu brands to assemble integrated teams that can meet client needs with agility, depth, and consistency.
- Serve as a senior advisor to clients, starting with Aetna, on health and wellness marketing transformation, including audience strategy, omnichannel media, brand positioning, patient and consumer engagement, HCP engagement, content strategy, measurement, and innovation.
- Help existing health clients expand into new products, audiences, channels, and commercial opportunities by applying dentsu’s capabilities to the unique challenges of the health sector.
- Bring a strong understanding of health and wellness audiences, including patients, consumers, caregivers, practitioners, providers, payers, and retail partners.
- Stay current on market trends, competitive dynamics, regulatory considerations, privacy expectations, and emerging technologies affecting health marketing and media.
Requirements
- 15+ years of experience leading complex regional or global client relationships.
- Proven success in driving growth, leading change, and managing integrated marketing teams.
- Strong commercial and strategic acumen, with a track record of delivering business impact.
- Exceptional communication, stakeholder management, and influencing skills.
- Well organized and self-directed individual who is a team player.
- Proven track record, demonstrating discipline and commercial strength.
- Fully versed in leading change in complex organizations and implementing new operating models spanning across multiple marketing disciplines.
- A decisive individual who possesses a “big picture” perspective.
- Understands how to deliver in a way that motivates and drives high performance.
Skills
- Strategy
- Creative
- Media
- CXM
- Data
- Technology
- Content
- Production
- Media planning and buying
- Performance marketing
- Creative
- Social
- Influencer
- CRM
- Commerce
- Data
- Analytics
- Technology
- Customer experience
- Audience strategy
- Omnichannel media
- Brand positioning
- Patient and consumer engagement
- HCP engagement
- Content strategy
- Measurement
- Innovation
Location
- New York
Work Type
- Full time
- Permanent
- Hybrid
Experience Level
- 15+ years of experience
Salary/Compensations
- $236,900 - $316,250
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
About the Company
- Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Equal Opportunity
- Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.