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About the Role
Amazon Advertising is seeking a seasoned Go-to-Market (GTM) leader with advertising industry experience to drive strategy for measurement and AdTech products in ANZ. This role bridges Product and Sales, shaping how advertisers adopt and scale on Amazon's ad platform, focusing on sustainable growth through positioning, commercial rigor, and local market understanding.
Responsibilities
- Own the go-to-market playbook for measurement and AdTech products in ANZ, from launch planning to driving sustained advertiser adoption and revenue.
- Build sales strategies, including positioning and sales playbooks, to help the field team win deals faster.
- Act as the voice of the market by gathering feedback from advertisers and sales teams to influence the product roadmap.
- Lead cross-team execution, coordinating across Product, Sales, Marketing, and Services for successful launches.
- Define KPIs, build dashboards, and lead data-driven business reviews with leadership.
- Author strategic planning documents, including 3-year visions and PR/FAQs, to align leadership.
- Train field teams on new capabilities and partner with Marketing on localized messaging for ANZ advertisers.
Requirements
- Bachelor's degree
- 7+ years digital advertising experience
- 3+ years of advanced Measurement and Ad Tech advertising experience
- Experience building and deploying GTM strategies, with an emphasis on packaging, positioning, and messaging.
- Excellent communication skills (written & verbal), including the ability to present complex topics and write concise documents.
- Ability to effectively manage ambiguity.
Skills
- Ads Measurement
- AdTech
- Go-to-market strategy
- Sales strategy
- Product roadmap influence
- Cross-team execution
- KPI definition
- Data-driven insights
- Strategic planning
- Sales enablement
- Localized messaging
- Publisher ad tech stacks
- Advertising technology
Location
- ANZ
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor's degree
About the Company
- Amazon Advertising sits at the intersection of advertising and eCommerce, with millions of customers visiting daily.
- We believe advertising enhances the customer experience, improves brand equity, and drives real returns for partners.
- Amazon Advertising is one of the fastest-growing businesses within Amazon, and ANZ is a key market.
Equal Opportunity
- Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
- Our inclusive culture empowers Amazonians to deliver the best results for our customers.
- If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.