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About the Role
Titan is seeking a Founding Growth Lead to spearhead paid marketing initiatives and drive the company's next phase of B2C growth. This role involves channel selection, campaign development, and building a scalable acquisition engine with a focus on cost efficiency. The position requires both strategic planning and hands-on execution across creative, ad iteration, and dashboard management.
Responsibilities
- Determine and test new paid channels for a high-trust, longer-conversion B2C product.
- Execute end-to-end: creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup.
- Build and refine the full funnel; paid acquisition, lifecycle touchpoints, and website conversion; as one connected system.
- Set efficient cost targets and maintain them during scaling.
- Build tools and workflows to operate effectively as a team of one.
Requirements
- 4+ years in growth or performance marketing, ideally with experience scaling a B2C startup.
- Proven track record of testing and launching new paid channels from inception.
- Strong analytical skills with daily performance monitoring and ability to articulate performance drivers.
- Experience with high-trust, longer-cycle products where conversion involves multiple steps.
- A builder's instinct for automating workflows.
Skills
- Paid marketing
- B2C growth
- Channel selection
- Campaign development
- Acquisition engine building
- Cost efficiency
- Creative direction
- Ad iteration
- Dashboard management
- Tracking and attribution setup
- Full funnel optimization
- Lifecycle marketing
- Website conversion optimization
- Performance marketing
- Startup scaling
- Data analysis
- Workflow automation
Work Type
- In person
- High-tempo
Experience Level
- 4+ years
Benefits
- Competitive cash compensation
- Above-market equity
About the Company
- Titan is rebuilding wealth management from the ground up, leveraging AI to provide elite wealth management services at a lower cost and higher speed than traditional institutions.
- The company aims to make private wealth management accessible to all Americans.
- Titan is backed by prominent investors including a16z, Sam Altman, General Catalyst, Accel, and Y Combinator.
- The company currently manages over $1 billion in assets under management.