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About the Role

We are seeking a Marketing Engineer & Director of AEO to lead brand discovery across search engines, answer engines, AI assistants, and LLM-powered surfaces. This role focuses on improving how our content, product, and thought leadership appear in high-intent answers across various AI and search platforms. The ideal candidate is a technical growth operator who can code, manage data systems, and lead a team to align web properties, infrastructure, analytics, and visibility with business growth.

Responsibilities

Own the technical AEO, SEO, and AI search visibility roadmap across website, landing pages, documentation, product content, content hubs, machine-readable brand assets, answer engines, LLMs, AI search interfaces, and traditional search engines.
Build and maintain automated workflows to monitor answer presence, citation quality, share of voice, content gaps, competitive movement, structured data health, crawl issues, and technical site performance.
Design and manage production agents to support search visibility, content intelligence, technical QA, SERP analysis, AI answer monitoring, internal linking, schema validation, and opportunity discovery.
Create and maintain AI-readable knowledge layers, entity maps, structured content repositories, prompt libraries, evaluation sets, and documentation.
Partner with Engineering to implement technical SEO and AEO improvements, including structured data, site architecture, rendering fixes, canonicalization, performance improvements, internal linking systems, and scalable content infrastructure.
Partner with Content and Brand teams to create content that performs in both classic search results and AI-generated answers.
Build dashboards and reporting systems to connect technical visibility improvements to organic traffic, brand visibility, answer engine citations, pipeline influence, qualified demand, or revenue impact.
Evaluate emerging LLM, search, and AI answer engine developments and translate them into practical experiments, tooling, and operating practices.
Document repeatable playbooks, technical standards, and workflows to scale AEO and technical search best practices.
Lead, coach, and manage a team of web managers and developers, ensuring clear priorities, execution excellence, and ongoing professional development.

Requirements

Proven experience leading technical SEO, AEO, organic growth, marketing engineering, or technical content visibility programs with measurable business impact.
Strong technical SEO foundation, including crawlability, indexation, rendering, JavaScript SEO, schema.org, structured data, XML sitemaps, robots.txt, canonical tags, internal linking, page speed, Core Web Vitals, and site architecture.
Hands-on understanding of answer engine optimization, including LLM retrievability, entity authority, citation likelihood, semantic coverage, structured content, knowledge graphs, and AI-generated answer behavior.
Ability to code or script well enough to build automation, prototypes, production workflows, API integrations, QA checks, and internal tools.
Experience building, operating, or managing production agents, automations, or AI workflows used by real teams.
Comfort working with APIs, crawlers, webhooks, workflow automation platforms, LLMs, prompt systems, structured datasets, and AI evaluation methods.
Strong analytical skills and comfort querying, transforming, and interpreting data from search platforms, analytics tools, crawlers, warehouses, and third-party visibility platforms.
Ability to partner effectively with Engineering, Product, Marketing, Content, Analytics, and Revenue teams.
A builder mindset: you do not just produce recommendations; you ship systems that improve visibility, speed, and decision-making.
Proven experience managing technical or web teams, including developers, web managers, or cross-functional digital specialists.

Skills

GitHub
VSCode
Git
Command-line workflows
Technical documentation practices
HTML
CSS
JavaScript
TypeScript
Python
SQL
Google Search Console
Bing Webmaster Tools
GA4
Screaming Frog
Sitebulb
Ahrefs
Semrush
Botify
Conductor
Schema.org
Structured data validation
Log analysis
Crawl analysis
Technical SEO QA
Content performance diagnostics
OpenAI
Anthropic
LangChain
CrewAI
n8n
Zapier
Make
Gumloop
Snowflake
BigQuery
dbt
Fivetran
Census
Hightouch
Looker
Mode
Hex
Tableau
Metabase
AI visibility
AEO
Answer engine monitoring platforms
LLM architecture
Retrieval
Embeddings
RAG systems
Agentic workflows
Model evaluation
AI-native discovery environments
Prompt behaviours
Citation patterns
Answer quality
Entity SEO
Knowledge graphs
Semantic search
Vector databases
Structured brand knowledge systems

Location

Toronto, Ontario
Hybrid
Remote

Work Type

Hybrid
Remote

Experience Level

Management Level
Director

Education Level

Bachelor’s degree in Computer Science, Engineering, Data Science, Information Systems, Marketing, Business, Communications, or a related field preferred.
Equivalent hands-on experience in technical SEO, AEO, marketing engineering, web development, analytics, automation, or AI-enabled workflows will also be strongly considered.

Salary/Compensations

$150,000-$200,000 CAD

Benefits

Flexible work options
Competitive pay
Wellness benefits
People-first culture
Access to industry-leading tools
Hands-on experience
Real-world projects

About the Company

Notified is the only technology partner dedicated to both investor relations and public relations professionals, helping clients control and amplify the corporate narrative.
Our platforms streamline press release distribution, media targeting, analytics, IR websites, earnings and investor events, and regulatory filings.
Powered by GlobeNewswire, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ), a fintech that connects the future of capital, communications, and governance.

Equal Opportunity

We are an equal opportunity employer and make employment decisions without regard to race, creed, religion, national origin, sex (including pregnancy, gender identity, and sexual orientation), parental status, marital status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, status with regard to public assistance, or any other characteristic protected under federal, state, or applicable local law.