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About the Role
We are seeking a visionary, ideas-first Creative Director, Copy to lead high-impact, Tier 1 / Brand-level campaigns with a primary emphasis on our luxury automotive account (Lincoln), while aggressively driving creative excellence for luxury new business opportunities. You will mentor a talented team of writers and art directors, champion creative excellence, and serve as a key partner within our creative department.
Responsibilities
- Drive new business growth by leading creative development, conceptualizing breakthrough campaign ideas, and delivering high-impact pitch presentations to prospective clients.
- Architect the voice of luxury across all channels, establishing a highly sophisticated, emotionally resonant copy standard for Lincoln and emerging accounts.
- Set the creative and copy standard for brand-level storytelling, ensuring all work is culturally relevant, premium, and perfectly aligned with upscale consumer expectations.
- Lead and mentor a collaborative, tight-knit team of copywriters and art directors, fostering a culture of high-end creative curiosity, craftsmanship, and growth.
- Own executive client relationships, confidently articulating, defending, and selling big, elegant creative ideas to senior leadership and luxury brand stakeholders.
- Oversee production pipelines from initial brainstorming sessions through to final execution, ensuring projects are delivered on time and to the highest quality standards.
Requirements
- Must be prepared to work in New York City, operating comfortably in our hybrid structure (3–4 days on-site in our NY agency & 1–2 days offsite).
- An exceptional, award-winning portfolio showcasing comprehensive 360-degree Tier 1 campaigns, masterful copywriting craft, and deep experience in the luxury, premium, or automotive sectors.
- Proven experience leading pitches and successfully winning high-end new business accounts within an advertising agency setting.
- Strong leadership skills with a track record of managing, inspiring, and protecting creative talent in a fast-paced environment.
- Excellent communication skills, with the natural ability to command a room, tell a compelling brand story, and mentor junior talent.
Skills
- Copywriting
- Creative Direction
- Brand Strategy
- Media Strategy
- Digital
- Social Media
- Earned Media
- Production
- Analytics
- Client Relationship Management
- Team Leadership
- Pitch Development
Location
- New York City
Work Type
- Hybrid
Experience Level
- Creative Director
Salary/Compensations
- $100,000—$230,000 USD
Benefits
- Robust medical
- Generous vacation plans
About the Company
- Hudson Rouge is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels.
- We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity.
- We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients.
- We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us.
- We are an agency that prides itself on the highest levels of craft and concept.
- Hudson Rouge is part of WPP, the trusted growth partner for the world's leading brands.
- Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
Equal Opportunity
- WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.