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About the Role
The Director, Planning oversees a media planning team and manages cross-media strategy and planning campaigns. This role owns planning activities for complex or large spend campaigns, generating strategic insights and driving learnings across the client's activities.
Responsibilities
- Strategize with internal leads, partner agencies and client to develop innovative, well-targeted marketing solutions
- Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
- Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
- Assume accountability and ownership of campaign planning for assigned client accounts
- Embrace and encourage a culture based on teamwork, collaboration, and support
- Develop best practices for improving communication and collaboration within the team and the group, and lead the authorship of media best practices with input from investment teams
- Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Collaborate and foster relationships with key partners including clients, internal teams, and leadership
- Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
- Serve as escalation point for teams to help troubleshoot issues
- Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
- Oversee budget management and flowchart development and QA
- Responsible for management and development of Supervisors and Associates
Requirements
- 7+ years of experience in media planning/strategy experience across media channels
- Previous team management experience
- Strong digital media experience and local media planning/buying preferred
- Excellent presentation skills to effectively lead meetings in-person with key clients
- Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
- Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus)
Skills
- Media planning
- Media strategy
- Cross-media strategy
- Strategic insights
- Deck writing
- Budget allocation
- Channel allocation
- Audience development
- Team management
- Digital media
- Local media planning
- Local media buying
- Presentation skills
- Microsoft Office Suite
- Excel
- PowerPoint
- Media systems/platforms (Kantar, MOAT, Prisma, ComScore)
Location
- Remote
Work Type
- Full-time
Experience Level
- Director
Salary/Compensations
- USD $121,315.00 - USD $194,220.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape.
- We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands.
- We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.