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About the Role
This is an opportunity to build the paid function at a category-defining company supported by our initial success, freedom, and budget. We are looking for high agency, mission-driven, and passionate builders to join our Growth team. Reporting to the Head of Growth, you'll test, learn, and find the channels that connect us with our audience.
Responsibilities
- Define the buyer and the lead, including ICP, qualified lead criteria, scoring, and sales handoff.
- Generate demand through paid channels, SEO, content, events, and outbound support.
- Convert and nurture leads via landing pages, email sequences, and retargeting.
- Align with sales on definitions, handoff SLAs, lead quality feedback, and collateral.
- Measure and reallocate budget based on pipeline and cost per lead by channel.
Requirements
- 5 to 8 years of experience running paid acquisition across multiple channels.
- Experience building channels from scratch.
- Demonstrated understanding of high-quality creative and copy that converts.
- Hands-on experience with conversion measurement, CAC, ROAS, and other reporting metrics.
Location
- Brooklyn, New York
Work Type
- In-person
- Hybrid
Experience Level
- Mid-level
Benefits
- Competitive salary and equity
- Health, dental, and vision insurance
- Free lunch at the office
About the Company
- Pangram Labs' mission is to protect authenticity by building the world's best AI detection systems.
- We publish research on state-of-the-art AI detection techniques and algorithms, and build products to bring our technology into people's daily lives.