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About the Role

BSI is seeking a Marketing Technology Manager for a 12-month fixed-term contract to shape the use of marketing technology, automation, and AI for smarter, more effective global marketing. Reporting to the Head of Marketing Platforms, this role involves optimizing marketing automation capabilities, with a focus on Salesforce Account Engagement (Pardot) and its ecosystem. It's a hands-on leadership position integrating marketing technology, automation, AI, data, and stakeholder management to simplify processes, enhance campaign effectiveness, and introduce new capabilities like Einstein AI and Agentic AI.

Responsibilities

Lead and develop the Account Engagement team, with responsibility for Salesforce Account Engagement and connected marketing platforms.
Drive the rollout, optimisation, and governance of marketing automation and AI capabilities across BSI.
Explore and implement Agentic AI opportunities across areas such as content creation, lead nurturing, campaign testing, insights, and reporting.
Partner with Marketing Operations, Data & Insight, and Global Key Accounts teams to improve segmentation, personalisation, attribution, and campaign performance.
Establish strong platform governance, processes, and best practices while ensuring appropriate compliance and human oversight of AI.
Manage the roadmap and backlog for marketing platform enhancements, technical support, and stakeholder requests.
Support global adoption through effective change management, training, and user enablement.
Identify opportunities to simplify and standardise marketing processes across a complex global organisation.

Requirements

Strong experience in marketing technology, marketing automation, and digital marketing, ideally within a B2B environment.
Hands-on experience with Salesforce Account Engagement (Pardot/Lightning) and Salesforce.
Experience using or implementing AI within marketing, with an interest in emerging Agentic AI capabilities.
Strong knowledge of multi-channel campaigns, segmentation, personalisation, campaign measurement, and Account-Based Marketing (ABM).
Experience with CMS platforms such as Optimizely/EPiServer and workflow tools such as Workfront would be advantageous.
Proven experience leading projects and managing stakeholders across technical and marketing teams.
Experience working within a global, highly matrixed organisation.
Strong analytical, communication, and presentation skills, with the ability to translate technical capabilities into practical marketing solutions.
Experience supporting change, process improvement, training, and adoption of new systems or ways of working.
A collaborative, solutions-focused approach with the ability to manage multiple priorities and deliver results.

Skills

Marketing Technology
Marketing Automation
Digital Marketing
Salesforce Account Engagement (Pardot/Lightning)
Salesforce
AI in Marketing
Agentic AI
Multi-channel Campaigns
Segmentation
Personalisation
Campaign Measurement
Account-Based Marketing (ABM)
CMS Platforms (Optimizely/EPiServer)
Workflow Tools (Workfront)
Project Management
Stakeholder Management
Analytical Skills
Communication Skills
Presentation Skills
Change Management
Process Improvement
Training and User Enablement

Location

Covent Garden

Work Type

Hybrid
Fixed Term Contract

Experience Level

Manager

Benefits

Competitive total reward package
Independent and varied job in an international environment
Flexible working hours
Ongoing training and development
27-days annual leave
Paid sick leave
Bank holidays
Health insurance
Life insurance
Pension plan with company contribution
Income protection
Paid maternity leave
Paid paternity leave
Paid parental leave
Adoption leave
Compassionate leave
Paid bereavement leave
Learning and development opportunities
Wide range of flexible benefits

About the Company

BSI is a business improvement and standards company that has been recognized for having a positive impact on organizations and society, building trust and enhancing lives for over a century.
Headquartered in London, BSI is the world's first national standards organization with more than 100 years of experience.
BSI is a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries.
BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between – to accelerate progress towards a better society and a sustainable world.
BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by its core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow.

Equal Opportunity

BSI is an Equal Opportunity Employer, and we are committed to diversity.
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate.
Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work.
BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.