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About the Role

The US Media Analyst assists with the development, execution, and measurement of integrated media campaigns across key business priorities, product launches, and audience segments. This role partners cross-functionally with Marketing, Finance, Product, Research, and Agency teams to ensure campaigns are delivered with operational excellence. The Analyst works closely with the media agency to oversee campaign setup, execution, optimization, and reporting, helping drive effective and efficient media investments.

Responsibilities

Support U.S. media team in planning and execution of integrated media campaigns across digital, social, video, search, programmatic, CTV and emerging channels.
Track campaign launches and ensure flawless execution.
Assist with planning deliverables, including audience sizing, channel mix, partner consideration set, budget allocation, timelines, and approvals across internal and external partners.
Work closely with the cross-functional marketing and product teams to manage programs and translate media results into clear and legible takeaways.
Support in media recommendations to internal teams and external merchants or issuer partners as needed.
Build strong relationships with the external media community, to help keep team informed of marketplace trends, partner landscape, and technological innovations impacting the industry.
Manage day-to-day plan changes/maintenance of media plans and performance reports ensuring accuracy.
Manage campaign budgets and annual commitments for specified programs, including managing monthly budget meetings with finance and external agency.
Serve as a day-to-day contact for media agency partners.
Monitor campaign pacing, optimization recommendations, and budget management.
Assist in developing campaign measurement plans and facilitate tagging implementation with internal digital marketing team.
Monitor campaign performance against media and marketing KPIs.
Assist with executive-ready performance summaries and dashboards.
Identify trends and recommend optimization opportunities.
Partner with Consumer Marketing, Enterprise, Analytics, Finance, Procurement, and Creative teams.
Coordinate cross-functional meetings and track key action items.
Help ensure alignment across multiple concurrent initiatives.
Maintain campaign documentation, media calendars, and project trackers.
Support budget tracking and invoice reconciliation.
Help identify opportunities to improve team processes and ways of working.
Stay informed on evolving media trends, consumer behaviors, and emerging platforms.
Support evaluation of new media opportunities and pilot programs.
Bring forward new ideas that improve effectiveness and efficiency.

Requirements

Bachelor’s degree.
Relevant experience in media planning, ideally with demonstrated progression in campaign execution and strategy.
Experience working at or with media agencies.
Demonstrated knowledge across all media channels, TV, OTT, Online Video, Radio, outdoor and all Digital channels, especially social.
Experience working on projects that require collaborating with multiple internal and external stakeholders.
Strong project management and organizational skills.
Excellent written and verbal communication skills.
Strong attention to detail.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency in Microsoft PowerPoint and Excel.
Familiarity with campaign reporting, third-party tools (i.e. comScore, Kantar), digital ad servers (i.e. DCM), implementing tags and the trafficking process.
Competencies around AI, digital marketing, and emerging media trends.
Ability to build trusted relationships with agency and internal partners.
Abide by Mastercard’s security policies and practices.
Ensure the confidentiality and integrity of the information being accessed.
Report any suspected information security violation or breach.
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Skills

Media Planning
Campaign Execution
Campaign Strategy
Digital Media
Social Media
Video Advertising
Search Engine Marketing
Programmatic Advertising
Connected TV (CTV)
Emerging Channels
Audience Sizing
Channel Mix
Budget Allocation
Project Management
Organizational Skills
Communication Skills
Attention to Detail
Microsoft PowerPoint
Microsoft Excel
Campaign Reporting
Third-party Tools (comScore, Kantar)
Digital Ad Servers (DCM)
Tag Implementation
Trafficking Process
AI
Digital Marketing
Emerging Media Trends
Relationship Building
Information Security

Location

Purchase, New York

Work Type

Full-time

Experience Level

Analyst

Education Level

Bachelor's degree

Salary/Compensations

$84,000 - $135,000 USD

Benefits

Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
Flexible spending account and health savings account
Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time
25 days of vacation time
5 personal days
10 annual paid U.S. observed holidays
401k with a best-in-class company match
Deferred compensation for eligible roles
Fitness reimbursement or on-site fitness facilities
Eligibility for tuition reimbursement

About the Company

Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
Together with our customers, we’re helping build a sustainable economy where everyone can prosper.
We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Equal Opportunity

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
We hire the most qualified candidate for the role.
In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.