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About the Role
Bring real stories to life and shape how people discover retirement living. As AI changes how content is created and found, you'll help lead Levande's response. As our Content Manager, you'll join Levande's award-winning Marketing team and lead our content strategy across digital, campaign and brand channels. You'll combine great storytelling with digital expertise and play a leading role in how we use AI to create better content, work smarter and strengthen how Levande is discovered across traditional and AI-powered search.
Responsibilities
- Lead content strategy and bring stories from Levande's communities to life across digital channels.
- Lead and produce Levande’s Retirement, living magazine, shaping its content and editorial direction across digital and print.
- Shape how we use AI across content creation, optimisation and production.
- Help lead our response to AI-powered search and changing content discovery behaviours.
- Experiment, bring new ideas and help build AI capability across Marketing.
- Planning, creating and repurposing content across web, social, EDM, campaigns, video and marketing collateral, aligned to customer needs and commercial priorities.
- Leading the production of Levande’s Retirement, living magazine, from editorial planning and storytelling through to digital and print delivery.
- Creating useful FAQs, guides and stories for traditional search and emerging AI-powered discovery.
- Leading practical AI adoption across content creation, including tools, prompts, workflows and brand and quality guardrails, and helping Marketing colleagues use them effectively.
- Managing and evolving website content and working within CMS platforms.
- Using audience, search and performance insights to improve engagement, enquiries and conversion, in partnership with Brand, Digital and agency teams.
- Coordinating creative and production partners, including graphic design resources, briefs, timelines and approvals, with attention to brand consistency, accessibility and publishing standards.
Requirements
- Experienced content professional with strong storytelling instincts, digital capability and genuine curiosity about where AI is taking our industry.
- Significant experience across content strategy, editorial, digital content, publishing, media or content marketing.
- Strong storytelling, writing and editing capability, including finding stories, interviewing people and developing compelling angles.
- Hands-on experience experimenting with generative AI for content.
- An understanding of SEO and how AI is changing search and content discovery.
- Strong brand judgement, digital capability and the confidence to take ideas through to delivery.
- You might currently work for a brand, publisher, media organisation, digital business, creative/content agency or production environment.
- You may be a Content Lead, Digital Editor or Senior Content Producer.
- Retirement living experience is not required.
Skills
- Storytelling
- Digital expertise
- AI
- Content strategy
- Editorial
- Digital content
- Publishing
- Media
- Content marketing
- Writing
- Editing
- SEO
- Brand judgement
- CMS platforms
Location
- Sydney office
- Remote
Work Type
- Hybrid working
- Full-time
Experience Level
- Experienced
Benefits
- Hybrid working
- 24/7 wellbeing support
- Access to Sonder, your Everyday Wellbeing Companion, for confidential health, safety and wellbeing support for you and your family.
- Room to experiment
- Genuine influence
About the Company
- At Levande, our people create communities where older Australians can live well every day.
Equal Opportunity
- We know the best communities are built by teams with diverse experiences, perspectives and backgrounds.
- That's why we're committed to creating an inclusive workplace where everyone feels respected, valued and empowered to thrive.
- We welcome applications from people of all backgrounds and lived experiences.