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About the Role
As the director of product marketing, you will shape the strategy and messaging for our platform and product offerings. You will collaborate with firm leadership, product management, and sales, leading a team of marketers to execute plans that drive demand and contribute to ZS's growth.
Responsibilities
- Develop cohesive marketing plans and strategies to position platform and product offerings for growth.
- Stay abreast of industry trends, emerging technologies, and competitive developments to inform roadmap decisions and marketing strategies.
- Leverage customer satisfaction, win/loss analysis, competitive landscape, and industry trends to develop competitive positioning, messaging, and differentiation strategies.
- Collaborate with product management to develop competitive need/gap analysis and align roadmaps and pricing strategy.
- Collaborate closely with cross-functional teams including product management, sales, and customer success to ensure portfolio alignment and drive product success.
- Create compelling messaging and positioning that communicates the value proposition of platform and product offerings.
- Oversee the creation of thought leadership, sales enablement materials, customer case studies, demos, and other content assets.
- Develop and execute go-to-market plans for new product launches.
- Track and analyze key performance metrics to assess and optimize marketing strategies.
- Manage the hiring, development, and retention of product marketing talent and provide leadership to the product marketing team.
Requirements
- Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
- 15+ years of experience in product marketing roles within platform or product companies, with a proven track record of success in driving product awareness, demand generation, and revenue growth.
- Deep understanding of platform and SaaS business models, market dynamics, and customer needs.
- Strong leadership skills with experience managing and mentoring high-performing marketing teams.
- Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
- Experience in positioning and effectively launching new products in competitive market settings.
- Exceptional communication skills, with the ability to articulate complex concepts clearly and effectively to both technical and non-technical audiences.
- Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
- Experience working in fast-paced, dynamic environments with the ability to adapt quickly to changing priorities and market conditions.
- This position is not eligible for visa sponsorship. Candidates must have authorization to work in the United States that does not now or in the future require employer sponsorship.
- An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
Skills
- Product marketing
- Platform marketing
- SaaS marketing
- Demand generation
- Revenue growth
- Market dynamics
- Customer needs analysis
- Leadership
- Mentoring
- Strategic thinking
- Problem-solving
- Data-driven decision-making
- Product positioning
- Product launch
- Communication
- Cross-functional collaboration
- Stakeholder influence
- Adaptability
Location
- Hybrid
Work Type
- Hybrid working model
- Full-time
Experience Level
- 15+ years of experience
Education Level
- Bachelor’s degree in marketing, Business Administration, or related field
- MBA preferred
Benefits
- Comprehensive total rewards package
- Health and well-being support
- Financial future support
- Time away
- Professional development
- Skills-building programs
- Multiple career progression paths
- Internal mobility
- Collaborative culture
About the Company
- ZS is a management consulting and technology firm focused on improving life and how we live it.
- We transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all.
- ZSers drive impact by bringing a client-first mentality to each and every engagement.
- We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business.
- ZS’s Corporate Enterprise Functions comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment.
- Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee.
Equal Opportunity
- ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.