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About the Role

Demand Generation professionals at ZS help drive awareness, engagement, and pipeline growth through integrated B2B marketing programs. This role leads that effort for ZAIDYN and ZS's broader product portfolio, managing the Product Demand Generation team and partnering closely with Product Marketing to turn product priorities into in-market activation.

Responsibilities

Lead planning and execution of a portfolio of demand generation programs for ZAIDYN and ZS's broader product portfolio, ensuring priorities, resources and delivery standards are aligned across audiences, segments and use cases.
Partner closely with Product Marketing to bring product priorities to life as integrated, multi-channel activation plans spanning digital, ABM, events, alliances and other channels.
Manage campaign performance against goals related to engagement, conversion, pipeline contribution, and ROI, using results to continuously sharpen targeting, messaging deployment and channel mix.
Guide deployment of campaign assets and business-support materials, including product demos, trial and adoption content, and sales-facing materials, that drive conversion and account engagement.
Lead a Product Demand Generation team, covering professional development and day-to-day management to ensure focus on defined priorities and delivery of expected results.
Establish team processes, governance, and execution standards for campaign planning, delivery, reporting, attribution and lead management.
Lead post-campaign reviews and translate results into recommendations that improve marketing operations, campaign scalability and pipeline impact.
Represent Product Demand Generation in cross-functional planning with Product Marketing and Consulting Marketing, helping shape how the teams work together as the model evolves.

Requirements

Bachelor's degree required in marketing or a related business discipline, advanced degree preferred.
10-12+ years of B2B demand generation, campaign leadership, or integrated marketing experience; experience marketing SaaS platforms, enterprise software, or technical products strongly preferred.
Proven experience successfully leading and coaching a marketing team.
Demonstrated ability to manage multiple complex initiatives simultaneously and translate strategic priorities into scalable, in-market programs.
Experience partnering closely with product marketing or product management counterparts to align activation with product strategy.
Deep knowledge of campaign execution, marketing operations, attribution and cross-channel activation.
Experience developing and managing plans, budgets, and deadlines, as well as achieving and evaluating results.
Experience with marketing automation platforms, CRM systems and reporting/analytics tools.
Exceptional presentation and communication skills, both verbal and written, including experience presenting to and influencing senior executives in a highly matrixed, fast-paced environment.
Critical thinking and the capacity for innovative and original thought with strong attention to detail.
Strong international collaboration skills, working with India preferred.
Comfort operating with ambiguity and helping define process alongside the team, rather than simply following an established one.
Must be a self-starter who is able to learn quickly and independently.
Candidates must have authorization to work in the United States that does not now or in the future require employer sponsorship.

Skills

B2B marketing
Demand generation
Integrated marketing
SaaS platform marketing
Enterprise software marketing
Technical product marketing
Team leadership
Campaign management
Marketing automation platforms
CRM systems
Reporting and analytics tools
Presentation skills
Communication skills
Critical thinking
Attention to detail
International collaboration
Process definition

Location

United States

Work Type

Hybrid
Full-time

Experience Level

10-12+ years

Education Level

Bachelor's degree in marketing or related business discipline
Advanced degree preferred

Benefits

Comprehensive total rewards package
Health and well-being support
Financial future support
Time away support
Professional development support
Skills-building programs
Multiple career progression paths
Internal mobility
Collaborative culture

About the Company

ZS is a management consulting and technology firm focused on improving life and how we live it.
ZS transforms ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all.
ZSers drive impact by bringing a client-first mentality to each and every engagement.
ZS partners collaboratively with clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business.
ZS’s Corporate Enterprise Functions comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment.
ZS people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee.

Equal Opportunity

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.