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About the Role
The Senior Manager, Paid Media Creative Strategy will lead and advance the creative strategy for Prospect and Customer Paid Media programs. This role combines customer insights, creative strategy, channel expertise, performance data, and external trends to develop engaging creative for small business owners, driving conversion and growth across the SBS product portfolio.
Responsibilities
- Lead end-to-end creative development and production across paid media.
- Influence creative strategy across acquisition channels.
- Lead a team of three direct reports.
- Own and advance the paid media creative strategy, defining the vision and priorities for differentiated, demand-driving creative.
- Lead end-to-end creative development and production across display, social, video, and audio, partnering with agencies from strategy and briefing through execution and approvals.
- Use customer, channel, and creative performance insights to optimize creative, shape test-and-learn priorities, and identify opportunities to improve conversion.
- Bring an external perspective to identify and test emerging formats, channels, capabilities, and creative approaches that can modernize acquisition marketing and accelerate growth.
- Partner with Marketing channel owners, Product, and Go To Market teams to champion creative best practices and deliver cohesive experiences for the SBS audience.
- Build strong relationships across Marketing, agency partners, and key marketing operations stakeholder teams to align priorities, influence strategy, and drive effective execution.
- Lead, coach, and develop a team of three direct reports, building a high-performing culture grounded in collaboration, creativity, and empowerment.
Requirements
- 5–7 years of relevant experience in digital marketing, creative strategy, acquisition marketing, paid media, or a related discipline.
- Strong strategic and creative thinker with the ability to translate business and customer objectives into compelling marketing strategies and successful digital executions.
- Strong understanding of digital media and creative ecosystems, including emerging trends, formats, platforms, capabilities, and measurement approaches.
- Strong analytical and performance orientation with the ability to translate customer, channel, and creative insights into clear strategies and actions.
- Proven ability to define what winning looks like, prioritize opportunities, challenge the status quo, and drive innovative ideas through execution.
- Strong leadership and relationship-management skills with the ability to navigate a matrixed organization, build consensus, and influence across stakeholders.
- Demonstrated ability to coach and develop talent while effectively navigating a dynamic, fast-paced environment and bringing clarity to complex challenges.
- Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Skills
- digital marketing
- creative strategy
- acquisition marketing
- paid media
- strategic thinking
- creative thinking
- digital media ecosystems
- creative ecosystems
- emerging trends
- emerging formats
- emerging platforms
- emerging capabilities
- measurement approaches
- analytical skills
- performance orientation
- leadership
- relationship management
- coaching
- talent development
Location
- United States
Work Type
- hybrid
- onsite
- virtual
Experience Level
- Senior Manager
- 5-7 years
Education Level
- Bachelor’s degree in Marketing, Business, or a related field
Salary/Compensations
- Competitive base salaries
- Bonus incentives
Benefits
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About the Company
- Global Commercial Services (GCS) is a leading payments provider serving businesses of all sizes, with Small Business representing our largest and fastest-growing customer segment.
- The Small Business Marketing team drives acquisition and customer engagement across Charge Cards, Proprietary Lending products, and co-brand partnerships, playing a critical role in accelerating U.S. SME growth.
- At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.
- From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
- As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
- Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Equal Opportunity
- American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
- American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
- For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
- US Job Seekers - Click to view the “Know Your Rights poster.