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About the Role
Captify, now part of Verve Group, is seeking an enthusiastic and passionate Sales Planner to identify key marketing opportunities, deliver audience insights, and support commercial teams. This role is crucial for driving commercial success and growth by understanding client objectives and formulating media strategies.
Responsibilities
- Proactively identify market trends by researching current press and historical data.
- Build relevant insights for pitch to prospective clients and new business opportunities.
- Responsible for growth strategy of priority accounts within the commercial team.
- Learn and interpret client objectives & media KPI’s to best formulate media strategies.
- Responsible for feeding research, industry trends and account knowledge into the business.
- Achieve AOV growth against key accounts and verticals through strategic insights.
- Support the sales team with identifying in-quarter incremental business and upweights.
- Clearly understand Captify product capabilities and solution selling, proactively identify cross-sell opportunities.
- Work closely with Sight to produce proactive insights both at a client-specific and verticalised level that will drive growth and incremental revenue.
- Meet with clients & feedback information gained to commercial team.
- Conceptualize presentation and collateral design with Marketing team for deliverables.
- Fully immerse themselves in the digital advertising industry, learning about one of the fastest growing advertising channels in the UK.
Requirements
- Comfortable working in a sales environment with individual and team targets.
- Self-motivated and have an attention to detail.
- Organised approach and be able to meet challenging deadlines.
- Proactive approach with excellent communication skills via email, over the phone and in person.
- Passion for digital and always seeking to extend your knowledge of the market.
- Account management experience with a proven ability to grow relationships.
- Passionate about advertising industry.
- Excellent communication with internal and external stakeholders.
- Problem solver with a proactive mindset.
- Strong understanding of how to use data and insights.
- Good presentation and storytelling skills.
- Strong commercial mindset with drive to grow revenue.
- Sound research skills with ability to curate and distil market intel.
- At least a year’s experience in the advertising & media industry.
- Proficient in PowerPoint, Excel & Word.
- Comfortable with building graphs & decks for commercial story-telling purposes.
Skills
- Commercial thinking
- Communication
- Numerical analysis
- Multi-tasking
- Media sector experience
- Digital advertising
- Account management
- Data and insights utilization
- Presentation skills
- Storytelling
- Commercial mindset
- Research skills
- PowerPoint
- Excel
- Word
Location
- UK
Work Type
- Full-time
Experience Level
- At least 1 year experience in advertising & media industry
Benefits
- Bupa HealthCare Plan
- Aviva Corporate Pension Scheme (Verve contributing 5%)
- Personalised Benefits Platform (£50/month budget)
- 25 paid vacation days + 3 Wellness days
- Annual training budget & internal webinars
About the Company
- Captify, now part of Verve Group, is the leading Search Intelligence Platform for the open web.
- Largest independent holder of first-party search data outside of Google.
- Connects real-time searches from over 2 billion devices globally.
- Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for major brands.
- Does not rely on third-party cookies.
- Helps brands reach more customers, publishers achieve greater yield, and consumers experience more relevant digital content.
Equal Opportunity
- Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.