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About the Role
We are looking for a Social Media and Email Marketing Specialist who cares deeply about results, building real community, and driving real growth. This person will own Zoe's social media presence and email marketing day-to-day, working with creative partners, writing in a brand voice, and optimizing performance.
Responsibilities
- Run Zoe's social media channels across all active platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
- Work closely with external content creation agencies, keeping them on brief, on brand, and on time.
- Build and maintain a content calendar that supports campaigns and key announcements.
- Engage the community daily by responding to comments, answering DMs, and starting conversations.
- Identify trends and turn them into on-brand opportunities for Zoe.
- Track social media performance weekly, report clearly, and adjust strategy.
- Own Zoe's email marketing strategy inside HubSpot.
- Write and design newsletters.
- Run experiments to improve opens, clicks, and conversions.
- Analyze email sends, extract key insights, and use them to improve future campaigns.
Requirements
- 1-2 years of experience in social media, email marketing, or digital marketing.
- A track record of growing audiences or improving campaign results.
- Strong writing skills and an instinct for tone and brand voice.
- Hands-on experience with at least one major social platform (Instagram, LinkedIn, TikTok, or YouTube).
- Experience with HubSpot or a similar email platform (Mailchimp, Klaviyo, or similar).
- Comfort reading data and turning it into clear takeaways.
- A bias for action: test, learn, and move fast.
- Experience in fintech, personal finance, or consumer brands (Nice to Have).
- Familiarity with managing agencies or freelancers (Nice to Have).
- Basic understanding of paid social to complement organic efforts (Nice to Have).
Skills
- Social Media Marketing
- Email Marketing
- Content Creation
- Community Engagement
- Performance Tracking
- Data Analysis
- Brand Voice
- HubSpot
- Mailchimp
- Klaviyo
- Paid Social
Location
- New York, NY
Work Type
- Full-time
Experience Level
- 1-2 years
Salary/Compensations
- $80,000 - $100,000
Benefits
- Healthcare, Dental & Vision Coverage
- Commuting & Gym benefits
- 401(K)
- 3 weeks PTO
- Breakfast provided on Tuesdays
- Lunch provided on Fridays
About the Company
- Zoe is an end-to-end wealth platform that helps clients grow and protect their wealth through innovative technology and exceptional client service.
- Zoe has raised a total of $45M in venture capital and is backed by Sageview Capital and the Opportunity Fund.
- Backed by former and current operators from JP Morgan, BlackRock, Charles Schwab, Uber, and DoorDash.
- Strong leadership team with over 20 years of industry experience at firms like Morgan Stanley, JP Morgan, Merrill Lynch, Principal, and Learnvest.
- Offers the excitement of a rapidly growing company with the stability of a tenured leadership team and board.
- Offices in New York and Bogota, Colombia.