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About the Role

The Email Marketing Associate will utilize Salesforce's Marketing Cloud and Data 360 to develop, implement, and optimize email marketing strategies, aiming to increase membership and program registrations. This role involves email scheduling, list segmentation, automation, delivery, and performance analysis to enhance engagement and drive measurable results.

Responsibilities

Develop and execute strategic email marketing campaigns.
Identify target segments, define campaign goals, and determine optimal sending frequency and timing.
Ensure data accuracy and hygiene, maintain opt-in practices, and comply with data protection regulations.
Collaborate with cross-functional teams on email marketing efforts.
Maintain best practices in email marketing.
Develop and execute end-to-end email marketing campaigns from conceptualization to analysis.
Segment and manage email lists and set up flow builder for accurate targeting and personalized communication.
Identify opportunities for email optimization and A/B testing to analyze performance metrics.
Monitor and study email campaign key performance indicators (KPIs).
Explore new technologies, including AI, to enhance marketing efforts.
Stay updated with industry trends and best practices in email marketing.
Attend weekly program meetings to provide updates and plan future marketing.
Work with the Associate Marketing Director on marketing campaign schedules.

Requirements

Associate level degree or higher, or equivalent experience, preferably in Marketing, Communications or related field.
2+ years of experience in email marketing.
1 year of experience with Salesforce CRM and Marketing Cloud email marketing system required.
Familiarity with CRM integration systems and customer segmentation.
Strong understanding of email marketing best practices.
Proficiency in project management platforms, such as Microsoft planner and lists.
Ability to handle multiple projects at once with different stakeholders.
Familiarity with HTML and CSS for email template customization.
Proficiency in data analysis and reporting using tools such as Google Analytics and Salesforce analytics.
Experience and proficiency with A/B testing and in analyzing performance metrics.
Knowledge of email personalization, flow builder, and dynamic content strategies.
Familiarity with deliverability, GDPR and CAN-SPAM compliance a plus.
Analytical mindset to interpret data and derive actionable insights.
Excellent written and verbal communication skills.
Strong organizational and project management skills, adherence to deadlines, ability to prioritize workload, and demonstrate solid judgment.
Creative thinking and the ability to develop strategic email content.
Strong attention to detail and proofreading skills.
Ability to work effectively and be responsive in a fast-paced and deadline-driven environment.
Self-motivated and able to assume responsibility and work autonomously and collaboratively in a professional manner.
Candidates must be authorized to work in the United States. We are not able to sponsor visas for this position.

Skills

Salesforce Marketing Cloud
Data 360
Email scheduling
List segmentation
Flow builder
Email delivery
Performance analysis
A/B testing
HTML
CSS
Google Analytics
Salesforce analytics
Email personalization
Dynamic content strategies
Project management
Data analysis
Reporting
Communication
Organization
Attention to detail

Location

Midtown, NY

Work Type

Hybrid

Experience Level

2+ years of experience in email marketing
1 year of experience with Salesforce CRM and Marketing Cloud

Education Level

Associate level degree or higher, or equivalent experience

Salary/Compensations

$65,000-$72,000 range

Benefits

Generous paid time off (vacation, personal, sick time, holidays including office closure during the last week of the calendar year through New Year’s Day, day off each year for volunteer work, extra time off in the summer)
Choice of medical plans
Dental
Vision
Eligible for 401K when employment begins (with discretionary employer match up to 3% after 1 year)
Life insurance
Commuter benefits program
Employee Assistance Program
Short-term/long-term disability insurance
Free New York City Bar Association membership and CLE programs
Employee discounts

About the Company

The New York City Bar Association (City Bar), founded in 1870, is a voluntary association of lawyers and law students.
The City Bar’s mission is to equip and mobilize a diverse legal profession to practice with excellence, promote reform of the law, and uphold the rule of law and access to justice in support of a fair society and the public interest in our community, our nation, and throughout the world.
The Communications and Marketing Department develops and implements marketing and advertising strategies and tactics to promote membership in the Association and awareness of the Association’s activities, events and programs, including Continuing Legal Education (CLE).

Equal Opportunity

We actively seek a diverse applicant pool and encourage candidates of all backgrounds and unique experiences to apply. We welcome diversity of all kinds.
It is the policy of the City Bar to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, age, national origin, alienage or citizenship status, gender (including gender identity), sexual orientation, disability, arrest or conviction record, pregnancy, credit history, salary history, caregiver status, marital status, partnership status, or status as a victim of domestic violence, stalking and sex offenses, religion, sex, genetic information, military status, unemployment status or any other characteristic as protected by law.
With regard to the Americans with Disabilities Act and other related laws, the organization will endeavor to make reasonable accommodations for persons due to their religious beliefs, disability, pregnancy, childbirth or related medical condition or because the individual was a victim of domestic violence, sexual violence or stalking.