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About the Role
As an Engagement & Experience Planner, you will define how, where, and when to connect with Healthcare Professionals (HCPs) and target audiences. This role bridges brand vision and real-world execution by creating omnichannel engagement strategies, mapping customer journeys, and shaping meaningful touchpoints across promotional and medical accounts.
Responsibilities
- Support the creation of customer engagement strategies across promotional and medical communications, mapping out effective touchpoints for Healthcare Professionals.
- Analyze HCP behaviors, decision-making drivers, and channel preferences to build end-to-end engagement ecosystems.
- Co-design and facilitate strategic client workshops, strategy development sessions, and interactive planning meetings.
- Mine actionable insights from data, research, and behavioral observations to unlock strategic white space and competitive advantage.
- Work closely with strategy leaders across a blend of client accounts, adapting seamlessly to different therapeutic areas.
- Contribute research, journey mapping, and engagement thinking to integrated 360° pitches and new business initiatives.
Requirements
- 2–5 years of experience in experience planning, engagement strategy, media strategy, or omnichannel planning within an agency or consulting environment.
- A degree or background in Life Sciences (e.g., Pharmacy, Pharmacology, Biomedical Sciences, or Healthcare Consulting) with a strong strategic mindset and a desire to pivot into creative brand and engagement planning.
- Experience in behavioral science, behavioral consulting, or strategic consulting applied to communications and decision-making.
Experience Level
- 2-5 years
Education Level
- Degree in Life Sciences
About the Company
- Ogilvy, part of WPP, was founded in 1948 by David Ogilvy and fosters a culture that respects and cares about its people and clients.
- Ogilvy Health UK comprises healthcare communication specialists in medical education, brain sciences, brand promotion, digital, strategic planning, PR, and creative/design.
- WPP is a trusted growth partner for leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
- WPP's mission is to help clients navigate change, capture opportunity, and deliver transformational growth.
Equal Opportunity
- Ogilvy is an equal opportunity employer committed to creating an inclusive and welcoming environment.
- Diversity, equity, and inclusion are integrated into all aspects of Ogilvy's operations.
- Ogilvy encourages applications from all individuals and strives to make the environment as inclusive as possible.
- Ogilvy aims to facilitate an accessible and positive application experience and is happy to consider all reasonable adjustments.
- Candidates living with a disability are offered a guaranteed interview under the Disability Confident Scheme.