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About the Role
This role is central to HelloFresh's category-defining moment, focusing on accelerating product innovation and sharpening marketing. The Insights Leader will serve as the customer's voice in decision-making processes, shaping product development, positioning, and success measurement across HelloFresh, Factor, Green Chef, and EveryPlate brands.
Responsibilities
- Serve as a research lead across the US brand portfolio (HelloFresh, Factor, Green Chef, EveryPlate), partnering with Product Managers and GMs to design and execute studies that drive decisions.
- Own the research agenda for US product innovation, including whitespace and macro trend identification, NPD pipeline research, concept testing, and post-launch assessment.
- Act as a strategic copilot to GMs, Product Managers, and Marketing leads, translating business objectives into research questions and actionable insights.
- Partner across Product, Culinary, and Marketing to understand cross-functional context and ensure insights reflect the full customer picture.
- Design creative, right-sized research approaches balancing quality and speed.
- Synthesize insights from primary research, behavioral data, and competitive signals to deliver recommendations.
- Champion the consumer voice in executive presentations and cross-functional reviews through clear storytelling.
Requirements
- 5–7 years of experience in consumer, product, or marketing research.
- Fluency across qualitative and quantitative methods, understanding when and why to use each.
- Strong command of research design, capable of discussing methodology with stakeholders.
- Proven track record of turning insights into action, not just reports.
- Customer-obsessed with a curiosity about their lives and ability to see products through their eyes.
- Analytical with a "so what" instinct, able to move between qualitative and quantitative data and lead with implications.
- Confident communicator at all levels, able to run working sessions and present to senior leadership.
- Strategically grounded, connecting findings to business context, competitive dynamics, and roadmap implications.
- Collaborative and direct, building trust and providing constructive feedback.
- Adaptable and fast-paced, thriving in ambiguity and making sound methodological judgment calls under deadlines.
Skills
- Qualitative research methods
- Quantitative research methods
- Research design
- Data synthesis
- Storytelling
- Strategic thinking
- Communication
- Collaboration
Location
- Chicago, IL
- Boulder, CO
- New York, NY
Work Type
- Hybrid
Experience Level
- Manager
Salary/Compensations
- $96,600—$124,200 USD (New York)
- $90,300—$116,100 USD (Colorado)
- $90,300—$116,100 USD (Illinois)
Benefits
- Competitive salary & 401(k) with company match that vests immediately
- 16 weeks of paid parental leave
- Generous PTO policy
- Health, dental, and vision coverage effective on your first day
- Significant discount on HelloFresh, Factor, Green Chef, EveryPlate, and Pet's Table subscriptions (up to 85% off)
- Company-sponsored events
- Employee Resource Groups
About the Company
- HelloFresh is a category-defining company accelerating product innovation and sharpening marketing across a portfolio of leading brands including HelloFresh, Factor, Green Chef, and EveryPlate.