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About the Role
This role is part of an earned-first creative team, embedded within the client's internal agency. This person sits at the intersection of social strategy, creative development, and cultural intelligence, shaping work that shows up meaningfully in culture and stands apart for consumers, the industry, and press. As VP/Director, Social Strategy, you’ll partner closely with creative, social listening, influencer, PR, and brand teams to shape ideas, narratives, and executions across a growing portfolio of beauty industry brands. You’ll play a key role in identifying and translating cultural insights into strong creative POVs, pressure-testing ideas, and ensuring social-first thinking and creative integrity hold from early ideation through execution.
Responsibilities
- Developing sharp, culturally informed social and content strategies that ladder into broader brand and business objectives
- Helping define and uphold the earned-first standard across social ideas, programs, and executions
- Owning the internal sell-in of social-first creative strategies by setting clear social and cultural POVs and aligning creative, brand, and cross-functional teams around them.
- Leading influencer and creator strategies, including POV development, casting guidance, and deliverable frameworks
- Collaborating closely with creative teams to build ideas and tactics that are socially native, culturally resonant, and built to earn attention
- Maintaining a strong pulse on pop culture, internet behavior, entertainment moments, and emerging social formats
- Building strong relationships with brand partners, agency collaborators, creators, and third-party platforms
- Representing the team in key meetings, working sessions, and presentations, including with senior stakeholders
Requirements
- 8-10+ years of experience in social, digital, PR, content, entertainment, publishing, brand, or advertising
- Proven experience developing social-first and/or earned-media–driven creative strategies
- A strong understanding of how content travels — including media planning, distribution, and amplification
- Deep fluency across social platforms, creator ecosystems, and internet culture
- Excellent research, writing, and presentation skills, with the ability to clearly articulate strategic POVs
- The ability to build strong, trusted relationships with internal and external partners
- A deep understanding of consumer behavior and cultural insight — you understand what makes people care, share, and participate
- The ability to back creative instincts with sound strategic and analytical reasoning
- Comfort operating with autonomy, judgment, and accountability in a fast-moving, evolving environment
Skills
- Social Strategy
- Creative Development
- Cultural Intelligence
- Social Listening
- Influencer Marketing
- Public Relations
- Brand Strategy
- Content Strategy
- Creator Strategy
- Media Planning
- Content Distribution
- Content Amplification
- Social Platforms
- Creator Ecosystems
- Internet Culture
- Research
- Writing
- Presentation Skills
- Relationship Building
- Consumer Behavior Analysis
- Cultural Insight Analysis
- Strategic Reasoning
- Analytical Reasoning
- Autonomy
- Judgment
- Accountability
- Emerging Technology
- Emerging Platforms
- Cultural Trends
- Content Formats
- Beauty and Personal Care
Experience Level
- 8-10+ years
Salary/Compensations
- USD $129,485.00 - USD $207,324.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world.
- Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index.
- Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.