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About the Role

Aspyr is seeking a Brand Manager to develop and execute go-to-market campaigns for game launches. This role involves overall strategy, product positioning, target audience definition, competitive analysis, creative reviews, product life-cycle management, and budget management. The Brand Manager will collaborate with internal and external partners to create high-quality creative assets and execute unified launch campaigns.

Responsibilities

Develop and execute go-to-market campaigns for game launches.
Define overall strategy, product and brand positioning, target audience, and competitive analysis.
Manage product life-cycle and campaign budgets.
Collaborate with internal departments and external agencies on brand activities and marketing strategy execution.
Lead the creation of all campaign materials, including research, budgeting, and communication.
Manage day-to-day interactions with external stakeholders and licensing partners.
Track game development progress and provide action plans based on project evolution.

Requirements

Bachelor’s degree in a related field.
5+ years of experience bringing products to market in the games and/or entertainment industry.
Ability to work with studio, internal, cross-functional, and external partners.
Proven track record of successful, integrated campaign management.
Experience managing relationships with external partners.
Ability to drive positive resolutions from stakeholder feedback.
Understanding of the video game publishing and marketing content pipeline.
Actively plays games and is aware of cultural trends and gaming industry activities.
Firm understanding of industry marketing, digital media, social marketing, and trends.
Strong balance of creative and quantitative/analytical skills.
Strong written and oral communication and presentation skills.

Skills

Brand Positioning
Go-to-Market Strategy
Campaign Management
Budget Management
Creative Development
Stakeholder Management
Market Analysis
Digital Marketing
Social Media Marketing
Communication
Presentation Skills

Location

In-office only

Work Type

In-person
Full-time

Experience Level

5+ years

Education Level

Bachelor's degree

About the Company

Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere.
Since 1996, Aspyr has published over 200 games and is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms.
Aspyr focuses on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Equal Opportunity

Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.
All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.
Aspyr will not tolerate discrimination or harassment based on any of these characteristics.
Aspyr encourages applicants of all ages.