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About the Role
The Director of Marketing will lead the strategic direction and execution of Sapient’s marketing function, focusing on brand positioning, demand generation, and event strategy. This role involves modernizing marketing operations with AI tools and workflows to enhance efficiency and scale while maintaining strategic oversight. The position reports directly to the Chief Executive Officer and partners with business development and commercial leadership.
Responsibilities
- Develop and execute the Company’s overall marketing strategy in alignment with corporate growth objectives and its positioning within the multi-omics and life sciences services markets.
- Serve as principal steward of the Company’s brand and market positioning, ensuring consistency across all internal and external communications.
- Act as a strategic advisor to the Chief Executive Officer and business development leadership on matters of market perception, competitive positioning, and go-to-market strategy.
- Lead the evaluation, selection, and implementation of artificial intelligence tools and platforms across content development, search engine optimization, campaign analytics, and lead scoring.
- Establish governance standards for AI-assisted content production that safeguard search engine performance and brand voice, including review protocols to ensure published materials do not read as machine-generated.
- Partner with the Company’s systems and AI function to align marketing technology initiatives with the organization’s broader data and automation strategy.
- Apply AI-driven analysis to voice-of-customer data, inbound lead qualification, and campaign performance measurement.
- Maintain sufficient working knowledge of emerging marketing technologies to make informed build, buy, and outsource decisions.
- Own end-to-end accountability for inbound marketing performance, including search engine optimization, content marketing, and paid digital advertising programs.
- Direct the Company’s voice-of-customer program, ensuring market feedback is systematically captured, analyzed, and communicated to executive leadership and other relevant stakeholders.
- Oversee paid media programs, including existing LinkedIn and Google advertising campaigns, and evaluate opportunities for expansion.
- Establish the Company’s annual conference and event strategy, including selection criteria, target audience definition, and messaging, in coordination with business development leadership.
- Define and monitor return-on-investment benchmarks for conference participation.
- Provide strategic direction to operational staff responsible for conference logistics and outreach execution.
- Select, engage, and manage external agencies and freelance resources for content production, graphic design, and related creative services.
- Establish and monitor service-level expectations, budgets, and contractual terms with all external marketing vendors.
- Maintain a close working relationship with business development and sales leadership to ensure marketing strategy directly supports commercial objectives.
- Coordinate with operational staff supporting conference execution and inbound lead follow-up to ensure alignment between marketing strategy and field execution.
- Maintain ownership of an assigned workstream within the Company’s ongoing Commercial Transformation initiative.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Experience within life sciences, diagnostics, contract research, or an adjacent regulated industry.
- A minimum of eight years of progressive marketing experience, including demonstrated experience developing and executing marketing strategy, not solely executing programs designed by others.
- Demonstrated experience implementing artificial intelligence tools within a marketing function, including content generation, campaign analytics, or lead scoring applications.
- Demonstrated ability to manage external agencies and freelance resources in lieu of a large internal team.
- Excellent written and verbal communication skills, with demonstrated ability to partner effectively with executive leadership and sales or business development functions.
Skills
- Brand positioning
- Demand generation
- Voice-of-customer programs
- Conference and event strategy
- Search engine optimization
- Social media
- Paid advertising
- Artificial intelligence tools and workflows
- Content development
- Campaign analytics
- Lead scoring
- Market perception
- Competitive positioning
- Go-to-market strategy
- Data and automation strategy
- Paid media programs
- LinkedIn advertising
- Google advertising
- Return-on-investment benchmarks
- Vendor and agency management
- Graphic design
- Cross-functional partnership
- Commercial Transformation initiative
Location
- San Diego, California
Work Type
- Onsite
- Full-time
Experience Level
- Director
- 8+ years of progressive marketing experience
Education Level
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
Salary/Compensations
- $155,000 to $185,000
Benefits
- Standard Company benefits, as provided to similarly situated employees.
About the Company
- Sapient operates within the multi-omics and life sciences services markets.