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About the Role
Shape the digital experiences that bring our casino loyalty program to life across web and mobile app, focusing on the digital guest journey from pre-cruise marketing to post-cruise engagement.
Responsibilities
- Own the roadmap for digital casino loyalty experiences across Royal Caribbean and Celebrity Cruises' web and app platforms.
- Serve as the primary point of contact for digital casino initiatives, translating strategy into a prioritized backlog and managing end-to-end delivery.
- Author, prioritize, and refine user stories; manage the Jira backlog; and lead backlog grooming, sprint planning, and acceptance testing.
- Lead product, design, and engineering partners to build and launch customer-facing experiences.
- Lead cross-functional initiatives, partnering with senior leadership across casino and marketing to align on goals, requirements, and launch plans.
- Drive engagement through loyalty, rewards, offers, and gamification features across the pre-cruise, on-cruise, and post-cruise journey.
- Define and track KPIs with Data and Business Analysts, building reporting dashboards and evolving metrics.
- Use product analytics to identify opportunities, make data-driven decisions, and continuously optimize engagement and revenue.
- Stay current on digital product, loyalty, and gaming trends.
- Connect threads across teams, balance multiple workstreams, and thrive in a fast-paced, dynamic environment.
Requirements
- 7-10 years in digital product management, ideally building consumer-facing mobile app and web products.
- Demonstrated success launching and scaling mobile and web products, including familiarity with modern app technologies and digital loyalty/engagement ecosystems.
- Hands-on experience using AI tools to accelerate product-management work.
- Experience owning an agile backlog — writing user stories, prioritizing, and partnering with engineering through grooming, sprint planning, and acceptance testing (Jira or similar).
- Strong analytical and problem-solving skills, with comfort using product analytics to drive decisions.
- Excellent verbal, written, and presentation skills, with proven ability to align cross-functional and business stakeholders.
- Willingness to travel occasionally for shipboard and onboard casino visits, as needed.
- A passion for creating fun, engaging digital experiences that guests love.
Skills
- Digital product management
- Consumer-facing mobile app and web products
- Modern app technologies
- Digital loyalty/engagement ecosystems
- AI tools for product management
- Agile backlog management
- User story writing
- Jira
- Product analytics
- Loyalty programs
- Gamification
- Web platforms
- App platforms
Location
- Miami, Florida
Work Type
- Onsite
- Full-time
Experience Level
- Senior
Education Level
- Bachelor's degree required
- MS, MBA, or other relevant advanced degree (Preferred)
Benefits
- Competitive compensation and benefits package
- Excellent career development opportunities
About the Company
- Proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises.
- Possess the most innovative fleet and private destinations, and the best people.
- Dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.
Equal Opportunity
- It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.