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About the Role
As the Brand Marketing Manager at SEPHORA UK, you will accelerate the growth of surge and priority brands, including the exclusive Only at SEPHORA portfolio. You will translate ambitions into omnichannel marketing plans to build brand visibility, engage customers, and drive commercial growth. You will act as a strategic partner to brands, leading launches and marketing programs from planning to performance review, collaborating with internal and external teams to deliver seamless campaigns.
Responsibilities
- Build trusted partnerships with assigned surge and priority brands, aligning marketing activity with shared commercial objectives.
- Lead the end-to-end planning and delivery of 360-degree omnichannel launches, tailored to each brand’s identity and ambitions.
- Act as the central point of contact for internal stakeholders, coordinating cross-functional taskforces and keeping activity on track.
- Partner with wider Marketing teams to identify opportunities that strengthen launches and support sustained brand growth.
- Manage campaign assets, timelines and approvals, ensuring every activation meets SEPHORA and partner brand guidelines.
- Present launch strategies, marketing plans and progress updates to senior leadership and the wider business.
- Track campaign performance, sales, traffic, sell-through and promotional return on investment to identify opportunities for optimisation.
- Create clear post-campaign reports and strategic recommendations for brand partners, internal leadership and Global teams.
- Collaborate with Digital and Media teams to optimise paid search, paid social, affiliate activity and brand visibility.
- Support annual and global marketing priorities, including the planning and coordination of First at SEPHORA launches.
- Own brand incubation, co-op and local marketing budgets, allocating investment to maximise impact and commercial return.
- Manage external agency relationships across media, events and production, ensuring activity is delivered on time, on brand and within budget.
Requirements
- Strong experience in brand marketing, account management or retail marketing, ideally gained within beauty, luxury, FMCG or another consumer-focused environment.
- Experience building and managing successful relationships with external brand partners and internal stakeholders.
- A proven ability to lead integrated, omnichannel campaigns from initial concept through to launch and performance review.
- Strong project management skills, with the ability to coordinate complex campaigns, competing priorities and multiple contributors.
- Excellent communication and presentation skills, with the confidence to influence across functions, countries and levels of seniority.
- Commercial and analytical capability, with experience using sales, campaign and digital marketing performance to inform decisions.
- Experience managing marketing budgets and using insights to improve investment and return.
- A strong understanding of digital and retail marketing channels, including paid search, paid social and affiliate marketing.
- Proficiency in Microsoft Excel and PowerPoint, with the ability to create clear plans, presentations and performance reports.
- Applicants must have the right to work in the UK at the start of employment and will be asked to provide relevant evidence.
- Visa sponsorship is not provided for this role.
Skills
- Brand marketing
- Account management
- Retail marketing
- Relationship management
- Project management
- Communication
- Presentation
- Influencing
- Commercial acumen
- Analytical skills
- Budget management
- Digital marketing
- Retail marketing channels
- Paid search
- Paid social
- Affiliate marketing
- Microsoft Excel
- Microsoft PowerPoint
Location
- UK
Work Type
- Full-time
Experience Level
- Mid-level
Education Level
- Degree in Marketing, Communications, Business Administration or a related subject would be beneficial
Salary/Compensations
- Competitive pay that grows with you, including annual salary reviews.
Benefits
- Private Healthcare
- Life Assurance
- Private Pension from day one
- Competitive pay
- Annual salary reviews
- Generous employee discount across the world’s best beauty brands
- A paid day off on your birthday
- Access to a wellbeing and perks platform
- LVMH Heart Fund support
- Generous holiday allowance
- Option to buy more holiday
About the Company
- At SEPHORA UK, beauty is who we are, embodying freedom of expression, discovery, and belonging. From our origins in France and as part of the LVMH family, we push boundaries through creativity, innovation, and inclusivity.
- We are expanding across the UK and seeking individuals to shape the future of prestige beauty in a dynamic retail market.
Equal Opportunity
- SEPHORA is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
- We welcome applications from all suitably qualified candidates.