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About the Role
The Brand Manager is instrumental in the growth, long term relationship and smooth operation of one or more of our clients’ licensing programs. Individuals in this role work on teams that lead and oversee relationships with the client, relevant stakeholders within the clients’ business, third party licensees, and cross-functional and often cross-regional CAA Brand Management teams.
Responsibilities
- Manage licensee relationships
- Serve as a key point of contact and relationship manager for licensees and brand partners.
- Assist with and at times lead development and organization of essential business development tools for licensees (i.e., product catalogs, line sheets, event development and production, and others, etc.) with the CAA Brand Management client team.
- Partner closely with each licensee to understand respective business models and product development cycles to drive retail profitability.
- Act as liaison to facilitate transactions between licensee and retailer or licensor.
- Work with finance and licensees to secure and analyze sales forecasts
- Drive brand development
- Leverage understanding of automotive brand heritage, vehicle lineups, and enthusiast communities to identify relevant licensing categories
- Help define and drive strategically aligned opportunities for clients with the sales teams
- Assist in negotiating new licensing agreements; participate in sales and marketing presentations, as necessary.
- Proactively align and drive program building activity across all CAA Brand Management client team members from Creative, Business Development, Finance and Legal to ensure successful execution of the strategy.
- Focus on taking brands into relevant, innovative categories through thought leadership, commercial initiative and the development of co-branded and mono-branded licenses and brand extensions.
- Strategic development to secure retail placements and Direct-to-Retail opportunities through working closely with Creative to develop brand materials specific to retailers or projects.
- Facilitate effective licensing operations
- Participate in brand strategy and budget setting discussions internally and with the client.
- Analyze consumer trends and information and help identify product categories to enter as future sources of growth.
- Assist in overseeing the direction, implementation, execution, and continuous improvement of the licensing processes.
- Support the CAA Brand Management client team with feedback and guidance on requirements that ensure all partnerships and deals align with the client’s brand DNA, guidelines and principles.
- Guide the client in the adoption of industry best practice process, templates and partners to drive efficient long-term growth of the licensing program.
- Create and maintain reporting mechanisms for all client management activities.
- Effectively use automated systems and software to aid in program management
- Oversee product development, working with internal and external teams to ensure an organized and efficient process that meets business needs
Requirements
- Manage licensee relationships
- Serve as a key point of contact and relationship manager for licensees and brand partners.
- Assist with and at times lead development and organization of essential business development tools for licensees (i.e., product catalogs, line sheets, event development and production, and others, etc.) with the CAA Brand Management client team.
- Partner closely with each licensee to understand respective business models and product development cycles to drive retail profitability.
- Act as liaison to facilitate transactions between licensee and retailer or licensor.
- Work with finance and licensees to secure and analyze sales forecasts
- Drive brand development
- Leverage understanding of automotive brand heritage, vehicle lineups, and enthusiast communities to identify relevant licensing categories
- Help define and drive strategically aligned opportunities for clients with the sales teams
- Assist in negotiating new licensing agreements; participate in sales and marketing presentations, as necessary.
- Proactively align and drive program building activity across all CAA Brand Management client team members from Creative, Business Development, Finance and Legal to ensure successful execution of the strategy.
- Focus on taking brands into relevant, innovative categories through thought leadership, commercial initiative and the development of co-branded and mono-branded licenses and brand extensions.
- Strategic development to secure retail placements and Direct-to-Retail opportunities through working closely with Creative to develop brand materials specific to retailers or projects.
- Facilitate effective licensing operations
- Participate in brand strategy and budget setting discussions internally and with the client.
- Analyze consumer trends and information and help identify product categories to enter as future sources of growth.
- Assist in overseeing the direction, implementation, execution, and continuous improvement of the licensing processes.
- Support the CAA Brand Management client team with feedback and guidance on requirements that ensure all partnerships and deals align with the client’s brand DNA, guidelines and principles.
- Guide the client in the adoption of industry best practice process, templates and partners to drive efficient long-term growth of the licensing program.
- Create and maintain reporting mechanisms for all client management activities.
- Effectively use automated systems and software to aid in program management
- Oversee product development, working with internal and external teams to ensure an organized and efficient process that meets business needs
Skills
- Brand Management
- Licensing
- Sales
- Marketing
- Business Development
- Finance
- Legal
- Creative
- Product Development
- Client Relations
- Negotiation
- Reporting
- Automated Systems
- Software Proficiency
About the Company
- Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.
- Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.
- The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
- CAA Brand Management supports iconic talent and brands with their expansion into new consumer product categories, experiences, and territories.
- We do this by partnering our clients with the world's leading manufacturers, wholesalers, retailers, and operators, through licensing, strategic partnerships, and joint ventures.
- Operating in 20 countries worldwide, we work as part of our clients’ teams to build revenue-generating and storytelling brand extension programs across all categories and channels of distribution.
Equal Opportunity
- Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.
- The absence of a permanent address is not a bar to employment. The Company does not discriminate against individuals based on housing status, including the absence of a fixed address.
- The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.