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About the Role
The Account Director will support client management, develop and execute PR campaigns, and drive media results for lifestyle clients in property, placemaking, design, and hospitality. This role requires strategic thinking, creativity, and exceptional organizational skills.
Responsibilities
- Build and maintain strong relationships with key journalists, editors, influencers, and media outlets.
- Stay informed of industry trends, media landscapes, and emerging platforms.
- Serve as a day-to-day contact for clients, fostering trust and effective communication.
- Provide counsel and proactive solutions to address client needs.
- Manage meeting cadence and preparations.
- Craft compelling press materials, including press releases, pitches, and reports.
- Manage and coordinate media strategy to secure impactful coverage and achieve KPIs.
- Oversee and mentor junior team members.
- Collaborate with internal teams, including international offices, for seamless campaign execution.
- Plan and execute events, including press launches, media familiarization trips, and influencer activations.
- Coordinate event logistics, timelines, and budgets.
- Monitor, evaluate, and report on campaign performance with actionable insights.
- Analyze competitor activity and industry trends.
Requirements
- Minimum of 6-7 years’ experience in PR, ideally within an agency environment or similar field.
- Proven track record of managing client accounts and delivering successful PR campaigns.
- Strong understanding of media relations, with established relationships across multiple sectors.
- Property and/or design contacts are desirable.
- Passionate and highly driven by lifestyle, culture, and emerging industry trends.
- A collaborative team player with a proactive and solutions-focused mindset.
- Exceptional written and verbal communication skills.
- Highly organized, detail-oriented, and capable of managing junior colleagues across multiple projects.
- Excellent proficiency in tools such as Microsoft Office (Outlook, Excel, PowerPoint), Google Workspace, and PR platforms like Cision.
Skills
- Media Relations
- Client Management
- Campaign Execution
- Team Leadership
- Collaboration
- Event Management
- Analysis and Reporting
- Microsoft Office Suite
- Google Workspace
- Cision
Location
- London
Work Type
- Full Time
Experience Level
- 6-7 years
About the Company
- PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
- For over two decades, PURPLE has been a leader in culturally connected, results-driven brand communications.
- The agency brings together cross-generational and diverse global networks to connect people and brands, build strategy, and drive commercial success.
- In-house talent pride themselves on international networks, collaborating across luxury and creative industries.
- PURPLE delivers bespoke, non-traditional, and often provocative earned media campaigns.
- Services include Communications, Events, Social Media, Partnerships, and VIP & Talent.