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About the Role

The Senior Marketing Manager will provide strategic leadership across an assigned portfolio of live events, developing and delivering integrated marketing strategies that drive audience engagement, delegate registrations, award entries and commercial performance. The role works closely with senior stakeholders and cross-functional teams to shape marketing strategy, identify growth opportunities, and ensure campaigns meet objectives.

Responsibilities

Lead the development and implementation of integrated marketing strategies across an assigned portfolio of conferences, awards and forums.
Set clear marketing objectives, priorities and KPIs, ensuring activity is aligned with wider business and commercial goals.
Provide strategic oversight of multi-channel campaigns across email, social media, websites, digital advertising, partnerships and other relevant channels.
Review campaign performance and audience insight, identifying trends, risks and opportunities and translating these into actionable recommendations.
Work closely with senior Commercial stakeholders to develop marketing approaches that support delegate acquisition, sponsorship, partnerships and revenue objectives.
Oversee marketing budgets across the assigned portfolio, ensuring resources are allocated effectively and activity delivers value against agreed objectives.
Ensure effective use of customer data, audience segmentation and CRM capabilities to support targeted and measurable marketing activity.
Provide strategic oversight of event websites, landing pages and digital customer journeys, ensuring they support audience engagement and conversion.
Identify and implement new marketing approaches, channels and opportunities to improve audience engagement, campaign performance and customer experience.
Build and maintain strong relationships with senior stakeholders across Commercial, Editorial, Events, Design, Data, Production and Brand teams.
Manage and develop relationships with external agencies, suppliers and partners, ensuring they deliver against agreed objectives and standards.
Provide direction and oversight across campaign planning and delivery, ensuring key priorities, risks and dependencies are effectively managed.
Lead, coach and develop Marketing Managers and more junior members of the marketing team, supporting individual development and building marketing capability.
Support resource planning across the team, helping to ensure the right skills and capacity are available to deliver the events portfolio effectively.
Contribute to the development of wider marketing strategy, processes and best practice across the Live Events function.
Support the Head of Marketing / Marketing Director with wider departmental objectives, strategic projects and company-wide KPIs.
Attend and support live events as required, including occasional evening attendance.

Requirements

Extensive knowledge of marketing principles, integrated campaign strategy and audience acquisition.
Strong understanding of digital marketing channels, customer journeys and data-led marketing.
Strong understanding of audience segmentation, CRM, customer data and campaign performance analysis.
Strong knowledge of event marketing and the B2B media, publishing or events environment.
Good understanding of commercial marketing and the relationship between audience growth, marketing activity and revenue performance.
Strong understanding of marketing trends and emerging channels, with the ability to identify opportunities for innovation.
Strong understanding of GDPR and the responsible use of customer marketing data.
Good understanding of budget management and resource allocation.
Excellent written and verbal communication skills, with the ability to communicate effectively with senior stakeholders.
Strong strategic thinking and the ability to translate business objectives into effective marketing strategies.
Excellent campaign and project management skills, with the ability to oversee multiple portfolios, priorities and deadlines.
Strong analytical and commercial skills, with the ability to interpret data, evaluate performance and make evidence-based recommendations.
Strong stakeholder management and influencing skills, with the ability to build effective relationships across different functions and levels of seniority.
Creative and innovative, with the ability to identify new approaches to audience engagement and marketing performance.
Strong leadership, coaching and people development skills.
Confident managing budgets and making decisions around marketing investment and resources.
Strong problem-solving and decision-making skills, with the ability to manage risk and respond effectively to changing priorities.
Ability to provide strategic direction while maintaining an understanding of campaign delivery and operational requirements.
Proficiency in relevant marketing platforms, CRM systems, analytics tools and Microsoft Office applications.
A strong track record in marketing, ideally within events, B2B media, publishing or a related environment.
Significant experience developing and delivering integrated marketing strategies and multi-channel campaigns.
Proven ability to oversee marketing activity across multiple events, brands, products or portfolios.
Confident using audience data, campaign reporting and insight to inform strategic decisions and improve performance.
Strong commercial experience, working closely with Commercial or Sales teams to support audience acquisition, sponsorship, partnerships and revenue objectives.
Demonstrable experience managing marketing budgets and making effective decisions around resource allocation and investment.
A track record of building and managing effective relationships with agencies, suppliers and external partners.
Proven leadership experience, including coaching and developing marketing professionals and supporting the growth of a high-performing team.
Strong stakeholder management skills, with the ability to influence senior colleagues and work effectively across multiple functions.
Strategic and commercially minded.
Customer focused.
Collaborative and inclusive.
Accountable and takes ownership.
Confident and able to influence at all levels.
Adaptable and comfortable working in a fast-paced environment.
Curious and committed to continuous improvement.
Creative and willing to challenge existing approaches.
Results driven and focused on delivering measurable impact.
A supportive and effective people leader.
Professional, organised and pragmatic.
Acts with integrity.

Skills

Marketing principles
Integrated campaign strategy
Audience acquisition
Digital marketing channels
Customer journeys
Data-led marketing
Audience segmentation
CRM
Customer data
Campaign performance analysis
Event marketing
B2B media
Publishing
Events environment
Commercial marketing
Marketing trends
Emerging channels
GDPR
Budget management
Resource allocation
Written communication
Verbal communication
Strategic thinking
Campaign management
Project management
Analytical skills
Commercial skills
Stakeholder management
Influencing skills
Creative thinking
Innovation
Leadership
Coaching
People development
Problem-solving
Decision-making
Risk management
Marketing platforms
CRM systems
Analytics tools
Microsoft Office applications

Location

Twickenham, Greater London

Work Type

Hybrid
Permanent
Full-Time

Experience Level

Senior

Salary/Compensations

£46,000 - £50,000 per annum

Benefits

25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
Flexible working hours (core hours from 10-3)
Generous contributory pension scheme
Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

About the Company

Haymarket Business Media's Live Events team delivers a diverse portfolio of market-leading awards, conferences and industry events across Haymarket Media Communications and Haymarket Professional brands.
Haymarket Media Group values its people and strives to shape a better future with remarkable content.
From paid content and subscription services; to integrated advertising and content marketing packages.
We deliver market-leading branded experiences that inspire great decisions.
From data and digital information solutions to live events, awards and professional education services.
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
Working here means being part of a commitment to shaping a better future.
As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good.
Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion.
This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching.
Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability.
In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.

Equal Opportunity

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability.