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About the Role
Kepler Interactive is seeking a Senior Marketing Manager to own marketing strategy and execution for multiple games. This role requires a deep understanding of video game marketing, culture, and the ability to balance creative thinking, commercial decision-making, and data analysis. Experience with live service projects and early access launches is highly desired.
Responsibilities
- Own marketing strategy, planning, and execution across multiple games and projects.
- Develop and execute end-to-end marketing campaigns spanning positioning, audience, campaigns, channels, and ongoing player engagement.
- Lead marketing thinking for live service, early access, and back catalogue titles, identifying opportunities to acquire, engage, and retain players throughout the lifecycle of a game.
- Clearly communicate marketing performance and ROI to stakeholders and partner studios.
- Work closely with Creative, Social, PR, Production, studios, and external partners to bring integrated campaigns to life.
- Balance multiple games and priorities, making clear decisions about where focus and resource will have the greatest impact.
- Identify opportunities within our back catalogue and develop marketing approaches that give great games a longer life.
- Manage and develop team members, setting clear expectations and providing confident, direct, and constructive feedback.
- Challenge established thinking where needed and create space to experiment with different approaches.
Requirements
- Significant experience in product marketing or a similarly broad marketing role, ideally with some experience across broader culture and entertainment brands.
- Knowledge and experience of working with marketing tools on gaming platforms (including but not limited to Steam).
- Proven experience marketing and growing live service games.
- Experience owning marketing strategy and execution across multiple products or projects simultaneously.
- Experience working across the full marketing mix rather than within a single specialist channel.
- Previous people management experience.
Skills
- Marketing generalist able to work across the full media mix from PR, to influencers, paid media and CRM.
- Experience working within a publisher, studio, or similar portfolio-rich environment.
- Experience working with back catalogue titles and identifying opportunities beyond the initial launch window is highly advantageous.
- Comfortable operating with significant ownership and a broad scope.
- Able to make decisions with imperfect information and adapt quickly as circumstances change.
- A confident people manager who gives clear, direct, and constructive feedback.
- Brings an indie mindset and appetite for experimentation, alongside experience of operating at meaningful scale.
Experience Level
- Senior
About the Company
- Kepler Interactive is a collective of creatives working together to bring bold, beautiful ideas and experiences to life.
- We believe in empowering creativity, championing diverse voices, and shaping what’s next in interactive entertainment.
- Creativity is at the core of everything we do, it’s the backbone of how we work.
- We back artistic vision, push boundaries, and believe in doing things differently.