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About the Role
We are seeking a hands-on and results-driven Local Digital Marketer to execute digital marketing activities in the Japan market. This role involves local campaign planning, execution, content localization, paid media management, lead generation, and performance optimization, working closely with the Marketing Lead and an existing Japan-based contractor.
Responsibilities
- Execute local digital marketing campaigns based on regional strategy, business objectives, target audience, budget, and timelines.
- Adapt regional campaigns to the Japan market considering local customer behavior, market trends, language, culture, and channel dynamics.
- Support CRM/database coordination and landing-page collaboration with the global marketing team.
- Manage and optimize paid digital campaigns across local platforms (e.g., LINE, Yahoo! Japan, Google) and global advertising platforms.
- Develop and localize marketing content, including ad copy, social content, landing-page content, email content, and short-form video materials.
- Drive lead generation through paid media, digital campaigns, landing pages, forms, and events.
- Coordinate with internal teams, agencies, designers, and external partners for content and campaign production.
- Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
- Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
- Prepare regular campaign performance reports with actionable recommendations.
Requirements
- Native-level Japanese language proficiency.
- Strong professional English language proficiency.
- Demonstrated experience marketing to Japanese B2B audiences.
- Familiarity with Japan's digital advertising ecosystem.
- Experience in electronics, manufacturing, engineering, technology, or another technical B2B sector is preferred.
Skills
- Digital marketing campaign planning
- Digital marketing campaign execution
- Content localization
- Content development
- Paid media management
- Lead generation
- Campaign performance optimization
- CRM/database coordination
- Landing-page collaboration
- Paid digital campaign management
- Paid digital campaign optimization
- Marketing content development
- Ad copy writing
- Social content creation
- Email content creation
- Short-form video material development
- Performance monitoring
- Market insights analysis
- Competitor analysis
- Reporting
Location
- Japan
Work Type
- Full-time
Experience Level
- Mid-level