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About the Role
Shape how audience insight and Connected Identity are used across media planning, activation, and measurement. Bring together planners, activation specialists, market teams, and platform partners to turn data capabilities into clear, practical value. This role combines strong media knowledge with an interest in audiences, technology, and innovation, requiring a willingness to explore platforms, learn quickly, and help others adopt new ways of working.
Responsibilities
- Support the rollout, adoption, and continued growth of Connected Identity across priority EMEA markets.
- Connect audience strategy with media planning, activation, and measurement.
- Translate media briefs into clear audience and data requirements, identifying where connected audience solutions can add value.
- Work directly with audience and analytics platforms, providing practical guidance and recommendations to media teams.
- Help teams navigate audience feasibility, targeting, and activation workflows through documentation, training, and working sessions.
- Build effective relationships with clients, market teams, platform partners, and internal specialists.
- Guide and support colleagues, providing clear direction and helping the wider team build confidence.
Requirements
- Strong experience in media, with a background in communications planning, audience planning, media strategy, or a closely related discipline.
- Clear understanding of how media planning and activation cycles work, and how audience insight informs campaign decisions.
- Confidence to learn unfamiliar platforms and explore their offerings.
- Experience using audience insights, analytics, or platform outputs to influence planning, activation, or test-and-learn recommendations.
- Familiarity with audience or data technology, such as identity solutions, CDPs, DMPs, clean rooms, Adobe, or similar platforms.
- Ability to make complex data and technology concepts clear, relevant, and useful for non-specialist audiences.
- Experience supporting, mentoring, or managing others, combined with a collaborative and practical approach to leadership.
Skills
- Connected Identity
- Audience Strategy
- Media Planning
- Media Activation
- Measurement
- Audience Insight
- Data Capabilities
- Audience and Data Platforms
- Audience Feasibility
- Targeting
- Activation Workflows
- Client Relationship Management
- Platform Partner Collaboration
- Internal Specialist Collaboration
- Mentoring
- Leadership
Location
- EMEA
Work Type
- Office-based (4 days per week)
Experience Level
- Associate Director
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
- Inclusive Benefits
- Employee Action Groups
About the Company
- Spark Foundry is the Acceleration Agency, helping brands identify, learn, and respond to opportunities faster.
- We use an approach focused on Planning, Intelligence, Trading, Relationships, and People.
- We are diverse and celebrate our diversity, with a strong commitment to creating an inclusive and diverse workforce.
- Publicis Groupe works primarily from the office or our clients' office four days per week.
Equal Opportunity
- Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, or religion.
- We are proud to be an equal opportunities employer.
- We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- We are committed to providing a fair, accessible, and inclusive recruitment process.
- If you have any access needs, please let us know, and we’ll work with you to ensure the process works for you.
- Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.