Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this CRM Manager role.
Rezi rewrites your resume against EXL's job description. Free.
Tailor your resume to this CRM Manager role.
Rezi rewrites your resume against EXL's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the CRM Manager posting at EXL — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the CRM Manager posting at EXL — free, in seconds.
About the Role
The Fan Engagement Marketing CoE optimizes marketing strategy, planning, measurement, and channel activation to support organizational priorities. This role will contribute across the full CRM marketing lifecycle, from strategy and planning through execution, measurement, and optimization, collaborating with various internal teams and external partners.
Responsibilities
- Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution.
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment.
- Design and implement A/B and multivariate tests that yield continuous improvements to fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
- Extract key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build effective campaign strategies to meet performance targets.
Requirements
- Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related work experience.
- Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools, (Movable Ink preferred), SMS Platforms (Attentive preferred).
- HTML editing and working knowledge required to be able to make edits to templates.
- Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
- Proficiency in Photoshop.
- Ability to work independently and as a team player to find ways to uncover opportunities.
- Strong communication skills.
- Strong project and time management skills with high standards of accuracy and organization.
- Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
- Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign.
- Passion for innovation and solving difficult challenges.
Skills
- CRM Marketing
- Marketing Automation
- Adobe platform (AEP, AJO, CJA)
- Email Service Providers (Epsilon PCM preferred)
- Personalization Tools (Movable Ink preferred)
- SMS Platforms (Attentive preferred)
- HTML editing
- A/B testing
- Photoshop
Experience Level
- 4 years of CRM Marketing or Marketing Automation related work experience
Education Level
- Bachelor’s degree
About the Company
- The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization.
- We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities.
- These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results.
- We are a passionate team working hard to build the right strategies to engage fans around the world.