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About the Role
France Télévisions is seeking a Data Analyst to join the Performance Analysis team within the Data Department. This role supports digital offerings, Marketing, Distribution, and editorial teams in measuring and analyzing performance to inform decision-making and optimize acquisition, engagement, and conversion strategies. The team covers the entire analytical chain, from data collection and structuring to indicator development, dashboards, feature analysis, reporting, insights, and recommendations.
Responsibilities
- Monitor and analyze the performance of the France.tv platform across various platforms (Web, mobile apps, connected TVs, partner platforms).
- Support Product and Editorial teams in measuring the impact of their features, journeys, and content.
- Identify user behaviors, usage patterns, and journeys to understand audience expectations, particularly through analyzing user journeys and experience using ContentSquare.
- Assist teams in identifying necessary indicators and KPIs for monitoring their activities.
- Provide clear, actionable, and user-oriented insights to inform decisions.
- Produce analyses on content consumption, usage, and feature performance.
- Participate in the implementation and analysis of A/B tests to measure the impact of product evolutions.
- Generate ad hoc reports for feature launches, editorial events, journey analyses, or audience analyses.
- Contribute to data literacy among business teams by facilitating sharing and awareness sessions on analytics, data, and performance indicators.
- Build and maintain France.tv's Product and Editorial dashboards.
- Translate team needs into relevant indicators and define associated KPIs.
- Collaborate with the Steering team to ensure indicator consistency and quality.
- Streamline and optimize existing dashboards for simple and effective reading.
- Support teams in adopting and using steering tools.
- Identify tracking needs for analysis.
- Participate in the evolution of the tagging plan and continuous improvement of data quality.
- Verify the consistency and reliability of data used in analyses and dashboards.
- Assist teams in defining measurement needs for new products and features.
Requirements
- Significant experience in Web Analytics, Digital Analytics, or Data Analysis applied to digital products.
- Ability to transform data into concrete recommendations.
- Excellent communication, pedagogical skills, and interpersonal skills.
- Rigor, autonomy, curiosity, and synthesis skills.
Skills
- Strong proficiency in web analytics tools (Piano Analytics, eStat Streaming, Nielsen).
- Knowledge of ContentSquare or equivalent user journey and experience analysis tool.
- Familiarity with Power BI, with a strong motivation to develop skills in dashboard creation, evolution, and maintenance.
- Basic SQL experience and willingness to develop autonomy in data exploration, analysis, and manipulation.
- Experience with BigQuery or a Data environment is a plus.
Location
- France
Work Type
- Full-time
Experience Level
- Mid-level
Education Level
- Master's degree (Bac +5) in Data, Web Analysis, or Digital Marketing.
About the Company
- France Télévisions is the leading French audiovisual group and a major public service player, dedicated to informing, educating, and entertaining millions of French citizens daily.
- The company is actively engaged in digital transformation to deliver innovative and relevant experiences across all platforms.
- Data is a strategic pillar for the company, with the Data Department leveraging data to inform decisions, optimize services, and support innovation.
- The company is committed to diversity, inclusion, and equal opportunities, valuing diversity as a driver of innovation.
Equal Opportunity
- We are convinced that diversity is a richness, an asset for developing our capacity for innovation.
- We are committed to inclusion and equal opportunities, which is why everyone is naturally welcome here!