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About the Role

As Senior Marketing Manager Social Media in Germany, you will lead the brand's presence across organic social media, creators, and influencers. You will report to the Head of Brand Germany, shaping and executing the Social Media and Influencer strategy to drive cultural relevance, consideration, and preference, while supporting broader brand and business objectives. This role acts as the Social Media Editor-in-Chief for Germany, directing social storytelling, managing the content and editorial calendar, and owning the Influencer and Creator ecosystem. You will integrate always-on content, creators, brand campaigns, and cultural moments into a cohesive Social ecosystem. You will manage agency relationships, oversee content production, develop the creator ecosystem, extend brand campaigns through social channels, and ensure channels and creator partnerships reflect audience interests in real-time. This role requires a blend of strategy and execution, ideal for someone passionate about Social & Creator culture, understanding meaningful brand participation in culture, and translating audience behavior into compelling narratives and creative executions. You will collaborate with Brand Campaigns, Brand Activations, Media, PR, Commercial, and Customer Service teams to ensure tight integration of Social and Influencer activities.

Responsibilities

Lead the end-to-end Organic Social and Influencer strategy and execution for Germany, setting a clear vision for how the brand shows up culturally, creatively, and through creators.
Act as Social Media Editor-in-Chief: own the editorial direction and content calendar across our organic channels, connecting always-on content, creators, campaigns, and cultural moments into one coherent Social ecosystem.
Own and evolve the Influencer and Creator strategy for Germany, defining the role creators play across always-on activity, major campaigns, partnerships, football, and cultural opportunities.
Build and develop a distinctive Creator ecosystem, working with our Influencer agency on creator identification, briefing, activation, and longer-term relationships.
Fully own and manage the relationships with our Social Media and Influencer agency, from strategic direction and creative quality through to day-to-day operations.
Oversee always-on content production, publishing, and community activity, ensuring high-quality, timely, culturally relevant, and platform-native output.
Partner closely with Brand Campaigns and Brand Activations to translate major campaigns, partnerships, and experiences into compelling Social and Creator-led executions.
Identify proactive and reactive cultural opportunities where Lieferando can participate credibly and build relevance with audiences.
Shape and evolve our channel strategies, content approach, creator formats, and Social playbooks based on performance insights, audience behavior, and platform developments.
Lead budget tracking, forecasting, and reporting across Organic Social and Influencer activities.
Establish clear Organic Social and Influencer KPIs and reporting structures, turning performance and audience insights into continuous improvement across content, creators, formats, and channel mix.
Partner with Brand Campaigns, Brand Activations, Media, PR, Commercial teams, and Customer Service to ensure Social and Influencer are integrated, responsive, and aligned with broader brand priorities.

Requirements

Extensive hands-on experience managing Social Media, Influencer, or Creator Marketing for recognized consumer brands, either in-house, at an agency, or both.
Strong understanding of how Organic Social and Influencer Marketing work together as one connected ecosystem.
Deep cultural awareness: understanding how people use different platforms, what they care about, how trends evolve, and how brands can meaningfully participate.
A strong understanding of creators and influencer culture, including what makes creator partnerships credible, distinctive, and effective.
A natural feel for content: knowing what works on each channel, why it works, and how to adapt brand storytelling to meet audience expectations.
Great instinct for brand voice and knowing how to bring it to life across Social and Creator content, shaping tone and personality so the brand feels consistent, distinctive, and culturally fluent.
Strong ability to lead agencies, build strategy, and execute at pace.
Experience owning editorial planning, content calendars, channel strategies, Creator programmes, and day-to-day community presence.
Proven hands-on experience with common Social Media management and measurement tools and the use of data for decision-making.
Strong cross-functional skills, comfortable aligning stakeholders and integrating Social and Influencer seamlessly into campaigns, partnerships, and brand moments.
Excellent project management, with the ability to balance multiple priorities, agencies, deadlines, and dependencies.
Strong communication skills in German and English. German is mandatory.

Skills

Social Media Marketing
Influencer Marketing
Creator Marketing
Organic Social Media
Content Strategy
Editorial Planning
Content Calendar Management
Channel Strategy
Creator Ecosystem Development
Agency Management
Performance Analysis
Data-driven Decision Making
Cross-functional Collaboration
Project Management
Brand Voice Development
Cultural Awareness
Community Management
Budget Management
Forecasting
Reporting
KPI Establishment

Location

Germany
Berlin-Kreuzberg

Work Type

Hybrid
Permanent employment

Experience Level

Senior

Salary/Compensations

Competitive Compensation

Benefits

Competitive Compensation
Open feedback culture
Regular performance reviews
Hybrid work options
Urban Sports Club Membership
Monthly travel allowance of €59
€90 monthly Lieferando Pay credit
Company pension scheme with a 20% employer contribution
Diverse and inclusive team
Opportunity to join various communities and Employee Resource Groups (ERGs)
After-work drinks
Regular team events
Social engagement activities
Summer and/or winter parties

About the Company

Just Eat Takeaway.com is a leading global online food delivery platform.
Our vision is to empower everyday convenience.
Our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.

Equal Opportunity

No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com.
We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.