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About the Role
Socure is seeking a Developer Marketing Lead to own the company's presence with developers and technical buyers, from initial API interaction to full integration. This strategic, hands-on role involves being the primary voice and strategist for developer-focused go-to-market efforts, bridging Product, Engineering, and Sales.
Responsibilities
- Define and execute a developer marketing strategy covering awareness, activation, and retention for Socure's API and platform products.
- Develop clear developer Ideal Customer Profiles (ICPs), technical value propositions, use cases, and competitive positioning.
- Partner with Product and Engineering to integrate differentiated data and capabilities into developer narratives.
- Translate complex AI-driven identity and fraud capabilities into credible technical content for developers.
- Deliver field-ready enablement materials such as integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools.
- Build and execute campaigns with GTM and Growth leaders to generate qualified pipeline from technical audiences, including product-led growth motions.
- Drive awareness within developer communities, forums, and ecosystems.
- Own developer content programs, including technical blogs, documentation improvements, video walkthroughs, webinars, and conference participation.
- Define success metrics, analyze funnel performance, and iterate on the developer funnel from first touch to activation.
- Act as the developer marketing owner during planning cycles, QBRs, and product launches.
- Influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing for alignment.
- Establish and track KPIs for developer signups, API activations, sandbox-to-production conversion, and technical pipeline contribution.
- Incorporate market insights, developer community signals, competitive intelligence, and industry trends into GTM strategy.
Requirements
- 6–8 years of B2B marketing experience, with a significant portion in developer marketing, product marketing for API/platform products, or technical content strategy.
- Demonstrated success in driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions.
- Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences.
- Experience partnering closely with engineering and product teams.
- Experience influencing cross-functional stakeholders without direct authority.
- Analytical rigor and a track record of tying developer marketing programs to business outcomes.
- Strong project management skills and ability to drive multiple initiatives simultaneously in a fast-moving environment.
- Hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies is a plus.
Skills
- Developer Marketing
- Product Marketing
- API/Platform Products
- Technical Content Strategy
- Go-to-Market Strategy
- Content Creation
- Community Engagement
- Pipeline Generation
- Product Adoption
- Technical Narrative Development
- Cross-functional Influence
- Project Management
- API Documentation
- SDKs
- Developer Portals
- Product-Led Growth
Location
- New York City, NY
- San Francisco, CA
Work Type
- Onsite
Experience Level
- Senior
About the Company
- Socure is building the identity trust infrastructure for the digital economy, verifying 100% of good identities in real time and stopping fraud.
- The mission is significant, the problems are complex, and the impact is substantial for businesses, governments, and individuals.
- Socure hires individuals who embrace responsibility, move fast, think critically, act as owners, and are dedicated to solving customer problems with precision.
Equal Opportunity
- Socure is an equal opportunity employer that values diversity in all its forms within our company.
- We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Accommodation is available during the application and hiring process for individuals with disabilities.