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About the Role
Vertex is seeking an experienced marketing professional to lead our Cystic Fibrosis (CF) Marketing team in Canada. This role is a core member of the Canadian CF business unit, responsible for refining strategy and execution of key marketing and sales initiatives. The ideal candidate has a strong track record in commercial roles, product launches, and thrives in a fast-paced, innovation-focused environment.
Responsibilities
- Lead the development and refinement of the CF brand and business strategy for Canada, leveraging insights to identify opportunities, address barriers, and drive growth.
- Drive and optimize tactical execution of marketing and sales initiatives, including brand planning, territory business planning, agency management, and cross-functional partnerships.
- Partner on data and technology efforts to support product uptake, including CRM software and marketing automation tools.
- Measure initiative impact based on territory performance and ROI, and pivot investments to maximize impact.
- Manage marketing OPEX to ensure optimal use of resources across branded and unbranded initiatives.
- Develop strong partnerships with cross-functional teams locally and regionally to support business goals.
- Role model and instill a culture of compliance focused on ethics and integrity.
Requirements
- Bachelor’s degree
- Strong experience in healthcare/biopharmaceuticals, including leading commercial teams and launching in rare diseases
- Experience developing communications, tactics and managing agency efforts
- Demonstrated understanding of Canadian legal, regulatory, and compliance requirements for pre- and post-approval activities
- Ability to travel 20–30%
Skills
- Experience with HCP brand campaigns, tactical planning and execution, and insight generation, including in rare diseases
- Demonstrated ability to develop strategy and translate it into focused, actionable plans that drive business results
- Entrepreneurial spirit and courage to challenge the status quo to develop innovative approaches
- Strong written and verbal communication skills
- Ability to connect with senior leaders as well as varied large audiences
- Ability to model expected behavior for the team
Location
- Canada
Work Type
- Hybrid-Eligible
- On-Site Eligible
Experience Level
- Experienced
Education Level
- Bachelor’s degree
Salary/Compensations
- This position is exempt from the compensation disclosure requirements under applicable law.
Benefits
- Inclusive market-leading benefits
- Medical, dental and vision benefits
- Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
- Educational assistance programs including student loan repayment
- Generous commuting subsidy
- Matching charitable donations
- Retirement
About the Company
- Vertex is a global biotechnology company that invests in scientific innovation.
- At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends.
- We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.
Equal Opportunity
- Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.
- Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
- Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com.