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About the Role
This is a senior individual contributor role within the Product Marketing team, responsible for end-to-end go-to-market ownership of significant product releases. The role involves strategic planning, execution, and driving commercial outcomes for products with substantial revenue impact and stakeholder complexity.
Responsibilities
- Own go-to-market end to end for large platform, admin and Salary Sacrifice product releases, from positioning through to post-launch adoption
- Build launch plans, define deliverables and secure cross-functional commitments from Product, Sales, Client Success, Implementation and Support
- Run the launch cadences: GTM kick-offs, progress check-ins, Revenue team training sessions and regular business-wide updates
- Develop positioning and messaging tailored to segment and buyer, translating product detail into commercial language the Revenue team can use without further translation
- Design and deliver product training for Sales, Client Success, Implementation and Support, in partnership with the Product Marketing Specialist and Enablement Lead
- Build and maintain enablement assets including battlecards, pitch decks, playbooks and ROI tools
- Own technical writing for your product portfolio: help centre articles, how-to guides, admin documentation and internal reference material
- Write client-facing release comms and transactional copy, and provide the product substance for client education campaigns
- Gather competitive intelligence and turn it into practical, usable battlecards and objection-handling material
- Track and report on product adoption and your influence on the revenue lines tied to your launches, and run feedback loops between clients, Revenue and Product
Requirements
- At least three years' experience in product marketing, product management or a closely related role within a B2B SaaS environment
- A track record of running product launches end to end, including the cross-functional coordination that comes with them
- Proven ability to build positioning and messaging that changes how a product is sold
- Exceptional writing skills across formats: commercial copy, enablement material and technical documentation
- Confidence working with senior stakeholders and holding them to commitments without direct authority
- A strong analytical instinct and the ability to act on adoption and usage data, not just report it
- Fluent, active use of AI tools in your day-to-day work, for research, content production and speed
- Strong organisation and the ability to manage several launches simultaneously at different stages
- Genuine curiosity about the HR tech market, competitors and how the category is moving
Skills
- Product Marketing
- Product Management
- Go-to-market strategy
- Positioning and messaging
- Launch planning
- Cross-functional coordination
- Stakeholder management
- Commercial thinking
- Writing
- Technical writing
- Competitive intelligence
- AI tools
- Analytical skills
- Organizational skills
Location
- London
Work Type
- Hybrid
Experience Level
- Senior individual contributor
- At least three years' experience
Education Level
- Degree in marketing, business or a related field (bonus points)
Benefits
- Access to expert mental health services
- Help with the cost of everyday essentials
- Range of benefits and wellbeing tools
About the Company
- Perkbox is the employee experience platform built to care for, connect with, and celebrate employees in all areas of life.
- With more than 20 years of experience across public, private, SME and corporate sectors, we support nearly 4 million employees across 7,500 organisations in the UK and Australia.
- From the NHS to leading private sector businesses, our platform brings together benefits, wellbeing, and recognition in one place people actually use.
- We're redefining what employee benefits can be. And we're just getting started.
Equal Opportunity
- We’re committed to being an inclusive employer and creating a fair workplace for all. We encourage applications from candidates across all backgrounds, circumstances, ages, disabilities, ethnicities, religions or beliefs, gender identities, or sexual orientations
- We're happy to offer reasonable adjustments during our hiring process. Just let us know, and we'll make it work for you. Your comfort and success matter to us!