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About the Role
Execute game-changing fundraising strategies utilizing a diverse paid media mix, focusing on UK and global non-profits. This role requires a blend of strategic, creative, and analytical skills, with the ability to manage digital advertising campaigns across clients and communicate complex media terms effectively.
Responsibilities
- Build, manage, and optimize media campaigns across multiple platforms.
- Translate clients’ strategic visions into media objectives and KPIs.
- Analyze ongoing and historical performance data to identify opportunities for improvement and generate insights.
- Apply knowledge of measurement, attribution, and conversion tracking to strategic recommendations.
- Participate in and lead client-facing interactions as a subject-matter expert.
- Collaborate with internal and external teams to produce campaigns, creative ideas, and audience recommendations.
- Act as a thought leader by maintaining relationships with media partners and engaging in media R&D.
Requirements
- 6-8 years of experience in paid media planning and buying across digital channels.
- Demonstrated experience translating client business goals into media strategies and KPIs.
- Experience working with non-profits, with fundraising or income objectives in paid media campaigns.
- Ability to manage multiple clients and projects effectively, meeting performance goals.
- High proficiency with digital advertising platforms (paid social, paid search, programmatic trading).
- Proficiency with Google Analytics and other measurement platforms.
- Exceptional attention to detail in campaign setup, trafficking, QA, and reporting.
- Ability to adapt to new situations, solve problems, and communicate effectively.
- A shared passion and curiosity for delivering change, comfort with ambiguity, and a commitment to quality.
Skills
- Paid social
- Paid search
- Programmatic DSPs
- Measurement
- Attribution
- Conversion tracking
- Digital advertising platforms
- Google Analytics
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Unlimited time off
- Annual professional development funds
- Fully subsidised health and dental insurance
- Generous pension match
- Generous paid holiday schedule
- Parental leave policy
- Group Income Protection (GIP)
- Group Life Assurance (GLA)
- Optional holiday travel insurance
- Pre-tax season ticket loans
- Cycle to work scheme
About the Company
- Blue State is a purpose-driven agency partnering with leading causes, brands, and campaigns to create real change.
- We transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters.
- Blue State is an independent agency in the US and London, led by creative and analytical minds from political, nonprofit, and brand worlds.
Equal Opportunity
- At Blue State, diversity is a necessity, not a nice-to-have.
- We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply.
- Blue State is committed to creating an inclusive and accessible application and interview process.
- If you would like to request a reasonable accommodation for a disability, please contact us at recruiting@bluestate.co with the subject line: Accommodation Request to get started.