Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Social Media Content & Brand Activation Specialist role.

Rezi rewrites your resume against H.I.S Canada Travel Inc.'s job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Social Media Content & Brand Activation Specialist posting at H.I.S Canada Travel Inc. — free, in seconds.

About the Role

This role drives social media engagement and brings the brand to life for redtag.ca, creating engaging content, telling compelling travel stories, and delivering memorable brand experiences. It focuses on creating and publishing social content, growing an engaged community, and executing events, sponsorships, and brand activations.

Responsibilities

Develop, film, edit, and publish content for platforms including Instagram, TikTok, Facebook, and YouTube, with an emphasis on short-form video, Reels, and Stories.
Create platform-specific content, including travel inspiration, brand storytelling, behind-the-scenes coverage, promotional content, and interviews.
Write engaging captions, develop creative hooks, and tailor messaging to each platform while maintaining a consistent brand voice.
Build and maintain social content calendars, balancing planned campaigns with timely content opportunities.
Identify relevant trends, cultural moments, and emerging formats, and translate them into authentic brand ideas.
Capture and produce content independently using mobile production tools and editing software, collaborating with the creative team on larger initiatives.
Source and repurpose user-generated and creator content, securing appropriate permissions.
Coordinate and execute brand activations, sponsorships, consumer events, and partnership experiences.
Develop creative activation ideas that encourage social sharing and meaningful interaction.
Coordinate event logistics, branded materials, partner deliverables, and on-site setup.
Attend activations to engage with consumers and capture photo and video content.
Create real-time social coverage and timely event recaps.
Incorporate relevant calls to action to encourage social follows, app downloads, and sign-ups.
Ensure brand presentation, messaging, and consumer experiences are consistent across activation touchpoints.
Monitor social channels and respond to comments, messages, and mentions in a timely manner.
Proactively engage with relevant communities, creators, and partners.
Identify opportunities to collaborate with content creators, influencers, and brand ambassadors.
Coordinate creator briefs, content deliverables, and event participation.
Incorporate audience feedback and community insights into content planning and activation ideas.
Collaborate with brand, creative, and digital marketing teams to translate campaign priorities into social content and activation experiences.
Create and adapt assets for organic social and paid amplification.
Track content performance, including reach, video views, engagement, shares, and audience growth, and use findings to improve future content.
Support activation reporting by capturing participation, content generated, and measurable actions.
Share recommendations and ideas to improve content quality, audience engagement, and activation results.
Use AI-assisted tools to support content ideation, script development, caption writing, video editing, subtitling, and repurposing content.
Explore new social media features, creative technologies, and interactive formats.
Test new content concepts, creative hooks, and production techniques.
Identify opportunities to streamline content workflows and improve production efficiency.
Apply sound judgment when using AI, reviewing outputs for accuracy, brand voice, copyright, and privacy.

Requirements

A diploma or degree in marketing, communications, digital media, or a related field, or an equivalent combination of relevant experience and training.
A minimum of 2–3 years of relevant experience in social media content creation, digital storytelling, or brand marketing, including hands-on experience supporting events or brand activations.
A strong portfolio demonstrating short-form video, social storytelling, and platform-specific content.
Hands-on experience filming and editing mobile-first content using tools such as CapCut, Adobe Premiere Pro, Canva, or comparable applications.
Strong understanding of TikTok, Instagram, Facebook, and YouTube, including platform culture, content formats, and audience behaviors.
Excellent writing and storytelling skills, with the ability to develop compelling hooks, captions, and clear calls to action.
Confidence behind and in front of the camera, including interviewing participants and engaging with consumers at live events.
Experience with social media publishing, community management, and analytics tools.
Working knowledge of AI-assisted content tools, with sound judgment about their appropriate use and a willingness to learn new technologies.
Strong organizational and project coordination skills, with the ability to manage content deadlines, event logistics, and multiple stakeholders.
A collaborative, proactive approach, with the ability to work independently and respond quickly to real-time content opportunities.
Availability to attend on-site activations and events, including occasional evenings, weekends, and travel, as required.
Experience in travel, lifestyle, hospitality, entertainment, or another consumer-facing industry (preferred).
Experience coordinating influencers, content creators, sponsorships, or experiential marketing initiatives (preferred).
Familiarity with adapting social content for paid campaigns and testing creative variations (preferred).
French-language content creation skills (preferred).

Skills

Short-form video creation
Social media content creation
Digital storytelling
Brand marketing
Event support
Brand activation support
Mobile-first content editing
CapCut
Adobe Premiere Pro
Canva
TikTok
Instagram
Facebook
YouTube
Writing
Storytelling
Camera presence
Interviewing
Social media publishing tools
Community management tools
Analytics tools
AI-assisted content tools
Project coordination
Influencer marketing
Content creator coordination
Sponsorship coordination
Experiential marketing
Paid social media amplification
French language content creation

Location

Hybrid – Toronto

Work Type

Permanent Full-Time
Hybrid work environment (office and remote)

Experience Level

2–3 years of relevant experience

Education Level

Diploma or degree in marketing, communications, digital media, or a related field, or equivalent experience and training

Salary/Compensations

$55,000 - $65,000

Benefits

Competitive salary
Medical and dental benefits
9 additional paid days: 1 birthday day, 5 sick days, 2 personal days, and 1 volunteer day
Employer RRSP contribution program
Awesome travel benefits for you, your friends, and your family
Employee Assistance Program (EAP) for you and your family members

About the Company

HIS Canada Travel Inc., a division of the H.I.S. Group, is one of Canada’s largest travel companies.
Incorporated in 2004, HIS Canada Travel Inc. owns and operates multiple wholesale and retail travel brands.
The retail division, including redtag.ca, itravel2000.com, Sunquest, The Travel Experts, Merit Travel, Flights.ca and Cruises.ca offer diverse products to travelers including destination packages, flights and hotels worldwide, excursions and more.
The wholesale travel business, TravelBrands, provides a full range of travel products including air, hotel, car rental, cruise and specialty to travel agents and retail agencies throughout Canada.
HIS Canada Travel Inc. is a comprehensive one-stop shop for agents and travelers alike.

Equal Opportunity

HIS Canada Travel Inc. values diversity in the workplace and is committed to employment equity.
In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), HIS Canada Travel Inc. will provide accommodation, accessible formats, and communication support for the interview upon request and we will work with you to meet your accessibility needs.