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About the Role
Roblox is building the tools and platform that empower its community to bring any experience they can imagine to life. We are seeking a versatile marketing leader to manage marketing engagement across Southeast Asia, designing and executing a comprehensive GTM strategy for key markets like Indonesia, the Philippines, Malaysia, and Thailand. This role will focus on identifying high-growth clusters, navigating regulatory environments, and building a unified brand voice across multiple markets, spanning social, influencer, partner, and event marketing.
Responsibilities
- Design a scalable marketing framework adaptable for priority and secondary Southeast Asian markets.
- Oversee the transcreation and localization of all marketing assets, ensuring brand voice translates with native-level nuance.
- Lead product launches across Southeast Asia, prioritizing markets based on data, barriers to entry, and localized product-market fit.
- Leverage regional social media and platform trends to build community through targeted influencer partnerships and localized channels.
- Collaborate with legal and policy teams to navigate regulatory landscapes and ensure compliance with local data privacy and advertising standards.
- Develop locally relevant events and community initiatives, and participate in industry events.
- Build and develop trusted partnerships with brands, NGOs, and platforms to strengthen local credibility, relevance, and long-term growth.
Requirements
- 8+ years of marketing experience with a deep, pan-regional focus across Southeast Asia.
- Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal oversight.
- Absolute professional fluency in English.
- Experience managing marketing efforts in highly fragmented environments across Indonesia, the Philippines, Malaysia, and Vietnam.
- 5+ years in Consumer Tech with a deep understanding of the Southeast Asian consumer journey, mobile-first behaviors, privacy considerations, and local trust barriers.
- Proven ability to advocate effectively for regional Southeast Asian needs to a global/US-based HQ.
- Ability to drive growth and iterate quickly by being resourceful, analytical, and hands-on.
Skills
- Transcreation
- Localization
- Social Media Marketing
- Influencer Marketing
- Partner Marketing
- Event Marketing
- Community Building
- Data Analysis
- Strategic Planning
- Bahasa Indonesia
- Filipino/Tagalog
- Bahasa Malaysia
- Vietnamese
Location
- Singapore
Work Type
- Onsite (Tuesday, Wednesday, Thursday with optional Monday and Friday presence)
Experience Level
- 8+ years
- 5+ years
About the Company
- Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
- At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life.
- Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.
- We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
- A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Equal Opportunity
- Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.
- For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.