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About the Role

The Manager, Client Strategy leads a team responsible for developing client-facing proposals, strategic narratives, campaign recommendations, and presentation materials for the CPG portfolio. This role bridges Sales, Client Success, Analytics, Media, Product, and Retail to translate client objectives into compelling, insight-driven strategies that drive revenue growth and strengthen client engagement. The position involves people leadership and strategic execution, including coaching team members, managing priorities, and providing hands-on strategic guidance.

Responsibilities

Lead, coach, and develop a team of Client Strategy professionals
Set clear expectations for strategic thinking, presentation quality, client readiness, and executional feasibility
Provide regular coaching, feedback, and professional development
Strengthen team capabilities across strategic planning, CPG and shopper marketing, retail media, audience and media strategy, executive storytelling, and client communication
Manage workload, priorities, and resource allocation across client requests and revenue opportunities
Support employee performance, development, and career growth
Foster a collaborative, accountable, and solutions-oriented team culture
Identify opportunities to improve team knowledge, skills, processes, and tools
Lead and oversee the development of client-facing strategies, proposals, and recommendations
Guide team members in translating client business goals into actionable media, audience, shopper, and campaign strategies
Ensure strategic narratives align to objectives such as brand awareness, trial and acquisition, basket growth, repeat purchase, and retail conversion
Review and provide strategic direction on proposal decks, presentations, and campaign recommendations
Ensure client-facing materials are insight-driven, strategically differentiated, visually compelling, client-centric, and operationally achievable
Provide hands-on strategic support for complex, high-value, or high-priority opportunities
Guide development of post-campaign recommendations that identify performance insights, key learnings, optimization opportunities, and future growth opportunities
Partner closely with Sales and Client Success leaders throughout the pre-sale planning process
Oversee strategic support for RFP responses, proposals, pitches, client planning sessions, and growth opportunities
Guide the development of audience strategies, channel mix recommendations, campaign approaches, retail and shopper strategies, and measurement frameworks
Ensure proposals clearly communicate strategic rationale, Inmar differentiation, business impact, measurement approach, and growth opportunities
Participate directly in strategic pitches and client presentations as needed
Partner with commercial teams to improve proposal quality, differentiation, and win potential
Capture learnings from client feedback, wins, and losses to continuously improve strategic recommendations
Guide the development of audience and campaign recommendations using shopper and retailer data, behavioral insights, category intelligence, campaign performance, and market trends
Ensure recommendations appropriately consider media channels, audience segmentation, campaign structures, retail activation approaches, and measurement strategies
Ensure strategies align with client objectives, executional feasibility, retailer capabilities, budget considerations, and measurement requirements
Identify opportunities to integrate retail media, incentives and loyalty solutions, omnichannel activation, programmatic media, social media, and shopper marketing
Encourage the team to develop integrated solutions rather than isolated tactical recommendations
Maintain high standards for the team's client-facing presentations and strategic materials
Oversee the creation and refinement of proposal decks, strategic sales presentations, wrap decks, business reviews, and executive presentations
Coach team members on translating complex data and strategies into clear, concise, and persuasive narratives
Review key deliverables for strategic quality, recommendation clarity, story flow, brand alignment, executive readiness, and operational accuracy
Establish repeatable presentation frameworks, templates, and best practices
Ensure recommendations clearly connect client objectives, insights, Inmar capabilities, and expected business outcomes
Collaborate closely with Sales, Client Success, Analytics, Media Operations, Product, Retail, and Measurement teams
Serve as a strategic connector between client objectives and internal capabilities
Ensure appropriate alignment across strategy, storytelling, execution, and measurement
Partner with internal subject matter experts to ensure recommendations accurately represent Inmar capabilities
Help resolve strategic or executional questions before recommendations reach clients
Share client and market feedback with internal teams to help strengthen capabilities and go-to-market strategies
Build strong relationships across teams to improve collaboration and speed to market
Manage team intake, prioritization, assignments, and deadlines
Balance resources across competing client and commercial priorities
Establish clear workflows and expectations for strategic development and review
Identify opportunities to improve speed, quality, and consistency through templates, strategic frameworks, reusable content, best-practice libraries, and technology and AI-enabled workflows
Maintain visibility into team workload, capacity, and deliverables
Identify recurring challenges and implement process improvements
Help scale Client Strategy support while maintaining high standards for quality

Requirements

6–9+ years of experience in client strategy, media strategy, shopper marketing, retail media, strategic planning, or account strategy
Previous experience managing, mentoring, or leading team members
Strong understanding of CPG industry dynamics, retail ecosystems and shopper marketing, retail media, and omnichannel campaign strategy
Proven experience developing and/or overseeing strategic proposal decks, executive presentations, client-facing narratives, campaign recommendation materials, and RFP responses
Strong ability to coach and develop strategic talent
Strong ability to translate data into strategic storytelling
Strong ability to simplify complex ideas into executive-ready recommendations
Strong ability to manage multiple priorities and deadlines
Strong ability to influence cross-functional stakeholders
Strong executive presentation and communication skills
Advanced proficiency in PowerPoint or Google Slides
Experience within retail media networks, incentive and loyalty ecosystems, and digital and programmatic media environments
Familiarity with audience targeting and segmentation, incrementality and attribution measurement, and shopper and behavioral data platforms
Experience supporting enterprise sales organizations, CPG brands and agencies, and integrated retail marketing strategies
Experience developing processes, templates, strategic frameworks, or team best practices
Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future

Skills

Client Strategy
Media Strategy
Shopper Marketing
Retail Media
Strategic Planning
Account Strategy
People Leadership
Team Management
Coaching
Mentoring
CPG Industry Dynamics
Retail Ecosystems
Omnichannel Campaign Strategy
Proposal Development
Presentation Development
Strategic Storytelling
Data Translation
Executive Communication
PowerPoint
Google Slides
Retail Media Networks
Incentive and Loyalty Ecosystems
Digital Media
Programmatic Media
Audience Targeting
Audience Segmentation
Incrementality Measurement
Attribution Measurement
Shopper Data Platforms
Behavioral Data Platforms
Enterprise Sales Support
CPG Brands
Agency Support
Integrated Retail Marketing
Process Development
Template Creation
Strategic Framework Development
Team Best Practices

Location

Remote

Work Type

Full-time

Experience Level

Manager
6-9+ years

Salary/Compensations

92,761.88 - 154,603.13 USD Annual

Benefits

Medical, Dental, and Vision insurance
Basic and Supplemental Life Insurance options
401(k) retirement plans with company match
Health Spending Accounts (HSA/FSA)
Flexible time off
11 paid holidays
Family-building benefits, including Maternity, Adoption, and Parental Leave
Tuition Reimbursement and certification support
Wellness and Mental Health counseling services
Concierge and work/life support resources
Adoption Assistance Reimbursement
Perks and discount programs

About the Company

At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career.
At Inmar, compensation reflects our belief in integrity, transparency, and the value of individual contributions.

Equal Opportunity

We are an Equal Opportunity Employer, including disability/vets.
Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.