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About the Role
The Senior Analyst, Affiliate Marketing will drive Affiliate channel growth and performance through strategic partnership management, performance analytics, campaign execution, and cross-functional project management. This role is at the intersection of partnerships, digital marketing, and performance marketing, leveraging data-driven insights to drive customer acquisition and business growth.
Responsibilities
- Manage day-to-day relationships with key affiliate partners through influence and negotiation, lead regular meetings, and drive alignment on strategic priorities.
- Analyze partner performance, identify growth opportunities, and develop forecasts and recommendations to support acquisition goals.
- Lead the execution of affiliate marketing campaigns and sponsored content to support promotional initiatives.
- Support the development and execution of marketing tests and strategic initiatives to optimize customer acquisition and channel performance.
- Partner with analytics, product, risk, legal, compliance, and other stakeholders to align, navigate dependencies, remove obstacles, and advance partner and channel priorities.
- Ensure marketing initiatives comply with company policies and regulatory requirements by managing reviews, approvals, and risk mitigation activities.
Requirements
- 2 years of experience in digital marketing, performance marketing, affiliate marketing, and/or partnership management.
- Demonstrated success building trusted internal and external relationships to influence outcomes.
- Strong project management skills, with the ability to manage multiple workstreams and execute initiatives from concept through launch.
- Experience executing digital marketing campaigns, including testing, measurement, and tracking.
- Highly analytical, with the ability to translate performance data into insights, recommendations, and business actions.
- Strong written and verbal communication skills, with the ability to tell a compelling story using qualitative and quantitative evidence.
- Self-starter with strong problem-solving skills and the ability to navigate ambiguity, identify risks, and drive solutions independently.
- Collaborative team player with a proactive, flexible, and a “roll-up your sleeves” mindset.
- Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Skills
- Digital marketing
- Performance marketing
- Affiliate marketing
- Partnership management
- Project management
- Data analysis
- Campaign execution
- Marketing tests
- Strategic initiatives
- Cross-functional leadership
- Operational excellence
- Problem-solving
Location
- United States
Work Type
- Hybrid
- Onsite
- Virtual
Experience Level
- 2 years of experience
Education Level
- Bachelor’s degree preferred
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About the Company
- At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.
- From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
- As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
- Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Equal Opportunity
- American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
- American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
- For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.