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About the Role
As a Senior Product Marketing Manager for Fitbit Accessories and Special Editions, you will lead the global marketing strategy for accessory bands, charging solutions, and collaborative projects, driving user personalization, lifestyle expression, and high-margin hardware business. You will shape the integration of our physical ecosystem with brand identity and software, develop audience insights, long-term pricing, and go-to-market execution. You will also partner with executive leadership to influence future roadmaps and build a cohesive portfolio.
Responsibilities
- Lead the definition of the global portfolio strategy, positioning, and value propositions, influencing the multi-year product roadmap.
- Own and drive global Go-to-Market strategies for high-profile launches and collaborations, establishing marketing frameworks to guide creative resources.
- Translate market trends and consumer data into recommendations for product design and business models.
- Drive commercial success by partnering with Finance, Product Management, and Merchandising to optimize pricing, promotions, and portfolios to meet ambitious growth and business goals.
- Lead and align complex cross-functional teams (Design, Engineering, Business Development, Legal, Regional) to ensure flawless execution of highly ambiguous programs.
Requirements
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in product marketing, brand marketing, consumer hardware, or growth marketing.
- Experience leading end-to-end global product launches, lifecycle marketing initiatives, or go-to-market campaigns.
- Experience leading and working with cross-functional teams.
- Experience marketing wearables, lifestyle consumer electronics, fashion-forward tech, or premium accessories.
- Experience utilizing AI tools, solving business problems and streamlining workflows.
- Ability to think strategically and translate consumer insights into business models and marketing briefs.
- Experience with marketing and sales operations, financial analytics, or other related experience.
- Storytelling skills, with the ability to articulate product value propositions to stakeholders.
- Influencing skills, with success aligning leadership (Director+ and VP) across Product Management, Industrial Design, and Business Development.
- Proven track record of driving commercial metrics, specifically attachment rates, average order value (AOV), and gross margins for a product portfolio.
Skills
- Product marketing
- Brand marketing
- Consumer hardware marketing
- Growth marketing
- Global product launches
- Lifecycle marketing
- Go-to-market campaigns
- Cross-functional team leadership
- Wearables marketing
- Lifestyle consumer electronics marketing
- Fashion-forward tech marketing
- Premium accessories marketing
- AI tools utilization
- Business problem solving
- Workflow streamlining
- Strategic thinking
- Consumer insights translation
- Business model development
- Marketing brief creation
- Marketing operations
- Sales operations
- Financial analytics
- Storytelling
- Product value proposition articulation
- Influencing skills
- Leadership alignment
- Commercial metrics driving
- Attachment rates optimization
- Average order value (AOV) optimization
- Gross margins optimization
Experience Level
- 9 years of experience
Education Level
- Bachelor's degree or equivalent practical experience
Salary/Compensations
- $171000 - $247000 (USD) + 20% bonus target + equity + benefits
Benefits
- 20% bonus target
- Equity
- Benefits
About the Company
- Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.